Peter Pilotto's Autumn Winter collection in Singapore last weekend
The Peter Pilotto autumn winter show back in February was one of the highlights of London Fashion Week – their mix of severe masculine silhouettes mixed with signature digital prints and feminine waist-nipping skirts blew us away from the moment the red embroidered matador jacket with oversized shoulders opened the show - paired with an unexpected geometric wrap skirt. And it only got better from there.
The eponymous designer jetted off to Singapore this weekend for Singapore’s Audi Fashion Festival, a pseudo fashion week with Colin McDowell at the helm as Creative Director, and with top-of-their-game brands like Peter Pilotto, Carolina Herrera and Hussein Chalayan showcasing their A/W 2013 collections to an Asian market with huge consumer spending power.
The designer spoke to Fashionista about the importance of the Asian market to his business,and his big plans for his brand in the future. “Club 21 is such an important partner for us here. They’re doing really well with the brand, so we always wanted to come here. When we got the invitation from the festival, we were so happy…[The British fashion establishment] understands that one of the strengths of London is the new generation. Even though most of us have been around for five or six years, support is still needed. We sell to over 200 stores in 50 countries—it’s exciting.”
SO what is the next step for the design duo's ever-growing brand? “We are constantly working on our plan for the next years—and we do have big plans. So there will be the need for an injection of some cash.” Does this mean that we can expect Peter Pilotto to be snapped up by one of the powerful luxury groups like LVMH who own Louis Vuitton, Marc Jacobs, Givenchy and a whole host more, or Kerring (formerly called PPR who own Gucci, Saint Laurent and a controlling stake in Alexander McQueen amongst others) who famously injected serious investment into another Brit brand, Christopher Kane earlier this year? If so, this could mean a move into a vast fashion empire for the brand, presumably including handbags, accessories, jewellery and fragrances.
Whatever Peter Pilotto’s plans are for the brand’s future, one thing’s for sure, the future of PP will be bright and most likely perfectly printed.