Lights, camera, lingerie! Not content with being a Hollywood starlet, Penelope Cruz has now - with sister Monica - turned L’Agent, designing a second, more accessible line for underwear supremo Agent Provocateur. As if that weren’t enough, the actress, who describes herself as a ‘collector’ of AP’s smouldering smalls, has even gone so far as to direct L’Agent’s new promotional film, which you can watch right here tomorrow.
‘I’ve been a big fan of Agent Provocateur since my twenties and of course I wear it,’ Penelope says. During filming, La Cruz was pregnant with her second child and last week Penelope gave birth to a baby daughter in Madrid - on the same day royal baby fever hit London.
L’Agent has all the sex appeal of AP but is more pared down: think fresh, easy shapes and the vibrant colour juxtapositions but less of the extraneous embellishment. ‘Sometimes sexy lingerie can by annoying to wear,’ says Penelope, ‘We didn’t want that for L’Agent. If lingerie is not comfortable, it becomes something you can only wear to a party or with a nightgown… L’Agent works for every day. I like the idea of it under a T-shirt and jeans.’
Among the cast of the film that announces L’Agent’s launch was husband Javier Bardem, who Penelope adorably cast in her film. ‘I couldn’t imagine anyone else in Javier’s character', Cruz explains. 'It’s a little moment but he’s so funny in it.' Other stars included ‘friends and family’ Irina Shayk, model and girlfriend of footballer Cristiano Ronaldo (‘she’s one of the most unbelievable creatures you’ve ever seen’), Miguel Angel Silvestra (‘a really great actor’ and the lead in Almodovar’s I’m So Excited) and Monica herself, who stepped in only days before having her own baby daughter.
‘It was very important to me to include a shot of a pregnant woman in the film,' Penelope says. ‘I got my sister to do the shot for us a few days before she gave birth. I thought she wasn’t going to make it, but she was there, she was fine. She looked so beautiful.’
Pick up the new issue of Grazia - out now! - to see exclusive behind-the-scenes snaps and in the meantime, check out the collection in the gallery below...