08 June 2014 by

The Palermo Effect! Stylish Olivia Shifts More Sunglasses Than Selena Gomez

Olivia Palermo [Getty]

Some people have a knack for just wearing clothes. We're talking Alexa, Mossy, Cara... Shove them in a pair of Converse, a T-shirt and a pair of black skinny jeans and those items will still sell out up and down the country. But there's one lady who's become a pro at sifting goods: Olivia Palermo.

The best, and most marketable way, for companies to get the 'fashion' stamp of approval is by collaborating with such style stalwarts. Which is exactly what Westward Leaning, the US-based sunglasses store, has done with Ms Palermo, creating a capsule collection of eight styles of sunnies which will be sold on Olivia's blog for $210 a pair.

Olivia Palermo [Instagram]

"No other person makes it into the top echelon, or has the kind of conversion power that Olivia has," the co-founder of Westward Leaning, Robert Denning, told WWD. "When Justin Bieber and Selena Gomez broke up, he left wearing the pair of sunglasses we'd gifted Selena. I thought it would lead to a huge spike in sales, but it didn't move the dial at all."

So what is it about Olivia Palermo that has the sartorial tills ringing? Well, she's got a style formula (killer sunglasses, collars, glossy hair, a statement necklace and prim hemlines) that she knows works, and she has HUNDREDS of variations on a good theme.

Olivia Palermo [Instagram]

She's also accessible and doesn't buy into the whole 'too aloof to post on social media' thing. Instead, you'll find her Instagramming and capturing every moment of her gorgeous jet-set lifestyle, appealing to our own ability to be inspired, as well as our Pinterest boards.

Olivia Palermo [Instagram]

Lastly, she's not afraid to have fun. Whether it's huge fluffy hats, even huger sunglasses or clashing colours, Olivia's not afraid to look a bit goofy, but pretty darn stylish too. Hats off to her. Click through Olivia's look book below to steal her style.

Olivia Palermo attends the Bottletop Collection x Pepsi U.S. Launch on May 8th 2014

Olivia Palermo at Brooklyn Navy Yard on May 7, 2014

Olivia Palermo attends the 'Living In Style Inspiration and Advice for Everyday Glamour' at Tiffany & Co- March 2014

Olivia Palermo attends the Paul & Joe show as part of the Paris Fashion Week in March

Olivia Palermo attends the Valentino show as part of the Paris Fashion Week- March 2014

Actress and model Olivia Palermo wears all Chloe on day 6 of Paris Collections in March

Olivia Palermo attending the Cocktail Dinatoire of German VOGUE in March

Model and Actress Olivia Palermo on day 4 of Paris Collections in February

Olivia Palermo arrives at 'Gare du Nord' train station in February

Olivia Palermo attends the Anya Hindmarch show at London Fashion Week in February 2014

Olivia Palermo attends the Peter Pilotto show at London Fashion Week in February 2014

Olivia Palermo attends the Whistles presentation at London Fashion Week in February 2014

Olivia Palermo at H&M at Paris Fashion Week in February 2014

Olivia Palermo at Nina Ricci at Paris Fashion Week - February 2014

Olivia Palermo at Elisabetta Franchi at Milan Fashion Week - February 2014

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Olivia Palermo at Burberry Prorsum at London Fashion Week In February 2014

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Olivia Palermo at Antonio Berardi at London Fashion Week In February 2014

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Olivia Palermo at Matthew Williamson at London Fashion Week In February 2014

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Olivia Palermo at Pringle at London Fashion Week - February 2014

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Olivia Palermo at Emilia Wickstead at London Fashion Week - February 2014

Olivia Palermo at Peter Som at New York Fashion Week - February 2014

Olivia Palermo at Tibi at New York Fashion Week - February 2014

Olivia Palermo at DVF at New York Fashion Week - February 2014

Olivia Palermo at New York Fashion Week - February 2014

Olivia Palermo at Marchesa at New York Fashion Week - February 2014

Olivia Palermo at New York Fashion Week in February 2014

Olivia Palermo in Whistles at Marie Claire Prix de la Moda Awards - 21 November 2013

Olivia Palermo at Anya Hindmarch at London Fashion Week - September 2013

Olivia Palermo at Burberry at London Fashion Week - September 2013

Olivia Palermo at Temperley at London Fashion Week - September 2013

Olivia Palermo at Celine at Paris Fashion Week - September 2013

Olivia Palermo at Veronique Leroy at Paris Fashion Week - September 2013

Olivia Palermo at Chloe at Paris Fashion Week - September 2013

Olivia Palermo at Valentino at Paris Fashion Week - September 2013

Olivia Palermo at Christian Dior at Paris Fashion Week - September 2013

Olivia Palermo at Elie Saab at Paris Fashion Week - September 2013

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Olivia Palermo at Tibi at New York Fashion Week - September 2013

Olivia Palermo at BCBGMAXAZRIA at New York Fashion Week - September 2013

Olivia Palermo at Peter Som at New York Fashion Week - September 2013

Olivia Palermo at Kaufmanfranco at New York Fashion Week - September 2013

Olivia Palermo at New York Fashion Week - September 2013

Olivia Palermo at Piperlime Soho Store, New York - 29 May 2013

Olivia Palermo at SKYY Vodka Governors Ball, New York - 06 June 2013

Olivia Palermo on a photoshoot in New York - 04 Jun 2013

Olivia Palermo on a photoshoot in New York - 04 Jun 2013

Olivia Palermo at Valentino, Master of Couture exhibition opening, Nov 2012

Olivia Palermo at Mulberry SS13, Sept 2012

Olivia Palermo at Antonio Berardi SS13, Sept 2012

Olivia Palermo at Burberry Prorsum SS13, Sept 2012

Olivia Palermo at Jonathan Saunders SS13, Sept 2012

Olivia Palermo at Matthew Williamson SS13, Sept 2012

Olivia Palermo at Topshop Unique SS13, Sept 2012

Olivia Palermo at Anya Hindmarch SS13, Sept 2012

Olivia Palermo at Valentino New York City Ballet Gala, Sept 2012

Olivia Palermo attending Valentino Haute Couture in Paris, July 2012

Olivia Palermo attending Dior AW12, Feb 2012

Olivia Palermo at the Mango launch party, Nov 2012

Olivia Palmero in Giambattista Valli at the ACE awards, Nov 2010

Olivia Palmero at Milan Fashion Week, Sept 2010

Olivia Palmero at Topshop Unique, Sept 2010

Olivia Palmero out in NYC, April 2010

Olivia Palmero at the Brideshead premiere, July 2008

Olivia Palermo at The Wackness film premiere, June 2008

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Olivia Palmero at Stardust's premier & afterparty, April 2007


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