Gwyneth Paltrow's just opened her very own pop-up shop! The actress, who runs online healthy living site Goop, opened the first ever IRL version of the website in LA on Monday.
Gwynnie decided to open the shop after spotting an available spot in swanky boutique market Brentwood Country Mart. Open to customers until Sunday, it sells beauty, home and fashion products, just like its online sister.
[Gwyneth plays shopkeeper - Getty]
Visitors can pick up pieces from the likes of Chinti and Parker, Michael Kors and Beyond Yoga. Shoppers can also snap up some of Stella McCartney's exclusive pieces for Goop - including a heather-grey jumpsuit. Other luxe treats on sale include a design-your-own wooden sword kit, vintage serving spoons and a Christian Dior backgammon set.
[Gwyneth Paltrow with mum Blythe Danner - Getty]
Gwynnie celebrated the launch with a cocktail party instore on Tuesday night. Sporting a Stella for Goop blazer, she hung out with her mother Blythe Danner at the event.
'It’s a weird homecoming since I grew up coming here after school when I was a kid,' she said. 'I don’t know if we’ll do a permanent store because we have our plate full now and we’re just a start-up, but I find this exhilarating. You get a different charge seeing a customer come in and buy a product; it’s a real buzz.'
[Gwyneth teased the pop-up shop on Instragram]
The actress posted a cryptic picture of the store on Instagram last week hinting that it was coming soon. The snap showed a white rustic shop with 'Goop, Coming Soon, 5-11 May' written on the door.
See Gwyneth's most stylish moments...