08 May 2014 by

Gwyneth Paltrow Opens Goop Pop-Up Store In LA Selling Fashion, Beauty And Home Goodies

[Getty]

Gwyneth Paltrow's just opened her very own pop-up shop! The actress, who runs online healthy living site Goop, opened the first ever IRL version of the website in LA on Monday.

Gwynnie decided to open the shop after spotting an available spot in swanky boutique market Brentwood Country Mart. Open to customers until Sunday, it sells beauty, home and fashion products, just like its online sister.

[Gwyneth plays shopkeeper - Getty]

Visitors can pick up pieces from the likes of Chinti and Parker, Michael Kors and Beyond Yoga. Shoppers can also snap up some of Stella McCartney's exclusive pieces for Goop - including a heather-grey jumpsuit. Other luxe treats on sale include a design-your-own wooden sword kit, vintage serving spoons and a Christian Dior backgammon set. 

[Gwyneth Paltrow with mum Blythe Danner - Getty]

Gwynnie celebrated the launch with a cocktail party instore on Tuesday night. Sporting a Stella for Goop blazer, she hung out with her mother Blythe Danner at the event.

'It’s a weird homecoming since I grew up coming here after school when I was a kid,' she said. 'I don’t know if we’ll do a permanent store because we have our plate full now and we’re just a start-up, but I find this exhilarating. You get a different charge seeing a customer come in and buy a product; it’s a real buzz.'

[Gwyneth teased the pop-up shop on Instragram]

The actress posted a cryptic picture of the store on Instagram last week hinting that it was coming soon. The snap showed a white rustic shop with 'Goop, Coming Soon, 5-11 May' written on the door.

See Gwyneth's most stylish moments...

Gwyneth Paltrow attends the Goldene Kamera 2014 at Tempelhof Airport Hangar 7. February 2014.

Gwyneth Paltrow attends Hollywood Stands Up To Cancer Event in January 2014

Gwyneth Paltrow seen arriving at Heathrow Airport on December 3, 2013

Gwyneth Paltrow poses in the winners room at the British Fashion Awards in December 2013

Gwyneth Paltrow in Matthew Williamson at Matthew Williamson & Gwyneth Paltrow Host Kids Company - 25 November 2013

Gwyneth Paltrow in Prada launching the Printemps Christmas Decorations Inauguration at Printemps Haussmann, Paris - 07 November 2013

© Getty

Gwyneth Paltrow at Private Dinner Celebrating 9th Annual Authors Night - 10 August 2013

Gwyneth Paltrow in Valentino at Met Gala - 6 May 2013

Gwyneth Paltrow in Ralph Lauren and Tiffany & Co. jewels - 19 April 2013

Gwyneth Paltrow in Erdem at 'Iron Man 3' film premiere, Paris - April 2013

Gwyneth Paltrow at 'Iron Man 3' film photocall, Munich - April 2013

Gwyneth Paltrow at 'Good Morning America' TV show, New York - April 2013

Gwyneth Paltrow at 'Good Morning America' TV show, New York - April 2013

Gwyneth Paltrow at 'It's All Good' book signing, New York - April 2013

Gwyneth Paltrow at the Opening of the Tracy Anderson Flagship Studio, Los Angeles - April 2013

Gwyneth Paltrow at her 'It's All Good' book signing, Los Angeles - April 2013

Gwyneth Paltrow out and about, New York - October 2012

Gwyneth Paltrow in Michael Kors, October 2012

Gwyneth Paltrow in Tom Ford at President Obama's victory dinner, Sept 2012

Gwyneth Paltrow in Tom Ford at The Academy Awards, Feb 2012

Gwyneth Paltrow in Elie Saab at The Bambi Awards, Nov 2011

Gwyneth Paltrow in Calvin Klein at the 2011 Oscars

Gwyneth Paltrow in Lanvin at the Coach bag launch party, Sept 2011

Gwyneth Paltrow at a Coach dinner, Sept 2011

Gwyneth Paltrow at the Bottega Veneta launch party, March 2011

Gwyneth Paltrow in Prada, Feb 2011

Gwyneth Paltrow at Ralph Lauren's Wimbledon party, June 2010

Gwyneth Paltrow at the Louis Vuitton Maison opening, May 2010

Gwyneth Paltrow at the DVF dinner at Claridges, June 2010

Gwyneth Paltrow at the Iron Man premiere after party, April 2008

Gwyneth Paltrow at the Iron Man premiere, April 2008

Gwyneth Paltrow in New York, 2008

Gwyneth Paltrow at Cannes Film Festival, May 2008

Gwyneth Paltrow, 1999

Gwyneth Paltrow, 1999

Gwyneth Paltrow, 1996

Gwyneth Paltrow, 1995


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