From Mugler To Diesel: Nicola Formichetti Confirmed As Diesel's Artistic Director

04 April 2013 by


Yesterday it was a rumour and today, news that Nicola Formichetti is moving to Diesel has been confirmed. Yep, there's no hanging around in the world of fashion. The superstylist is set to join the Italian company as Diesel’s first artistic director in a bid to transform the brand for a new generation - and who better to do it than Lady Gaga's bestie?

From Mugler To Diesel: Nicola Formichetti Confirmed As Diesel's Artistic Director

Renzo Rosso founded Diesel 35 years ago so is understandably delighted with acquisition - not least because it now means he can put his feet up. 'I finally met somebody as crazy as I am,' he told WWD. 'I have replaced myself and can go on vacation.' 

Joking or not, he can trust that his brand is in good hands. Formichetti will be responsible for Diesel's product, communications, marketing and interior design and Rosso says he wants him 'to do bigger things, different things. This is the right man to take the next step for a young company and a brand for people who are young of mind.' Hear, hear.

Rosso first met Formichetti when the then-Mugler creative director had transformed a pop-up shop in New York to look like the inside of a bombed-out disco. 'The presentation and every single item in the store were just unbelievable,' the Diesel founder said. 'I spent four hours going through that store.'

There's already plans for Formichetti to expand the brand into categories ranging from 'high fashion and couture to streetwear and activewear' - a challenge that will span over the next five to ten years. Does this mean we'll be seeing Gagaloo clad in head-to-toe denim? We'll be watching!

See Nicola Formichetti's Best Mugler Moments here >>

03 April 2013: Nicola Formichetti Leaves Mugler

Nicola Formichetti Leaves Mugler For 'Something Even Bigger' - Is He Headed For Diesel?

Nicola Formichetti is parting ways with Mugler. After two and a half years as creative director for the men's and women's collections, the superstylist is leaving his post 'by mutual agreement'.

Joel Palix, president of Clarins Fragrance Group and director general of Mugler, said in a statement: 'With his talent for communication and understanding modern imagery and design, Nicola has been instrumental in attracting a new audience which is undeniably crucial for the future strategy of the house. He will be a historical part of the Mugler legacy and known as the force that catapulted us forward.'

As for Formichetti, he took to Twitter to tell his 200,000+ followers, 'Big announcements coming this week!!' (along with a smiley face, black heart and panda emoticon, obvs). And, pressed for his reasons for leaving Mugler, he told WWD, 'I wanted to do something else, even bigger, more global.'

Nicola Formichetti Leaves Mugler For 'Something Even Bigger' - Is He Headed For Diesel?

During his tenure, Formichetti famously enlisted Lady Gaga in his Mugler ventures, so will he be taking his BFF with him? Who could forget when the singer swished down the brand's womenswear catwalk to the sound of her own music - and when she debuted her rapping talents for the show in September. Then there was that glorious handbag inspired by Gagaloo's very own bottom [above]. He's also dressed Rita Ora in Mugler for her recent music video and had a hand in styling Kim Kardashian.

So what's next for Gaga's BFF? WWD reports that he's expected to reveal a major collaboration with Diesel although executives at the Italian denim giant have not confirmed. Watch this space...


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