Nicola Formichetti Treats Us To An Exclusive Campaign Image FOR #DieselTribute Leather

31 January 2014 by

You'll remember last year we gave you a sneak preview of Nicola Formichetti's #DieselTribute campaign. Mr Formichetti is known for his quirky campaigns and this one was no different - not only did it benefit from the expertise of Nick Knight of SHOWstudio, but it eschewed professional equipment altogether and was shot entirely on an iPhone and released on Instagram. 

#DieselTribute Leather [Diesel]

Today, we have an exclusive look at the follow up [above]. This time, the focus is #DieselTribute Leather, which is the second part of the capsule collection takeover for Spring Summer 2014. Nick Knight is still part of the production so the latest images, starring the new Diesel tribe, still have that revolutionary spirit. 

"#DieselTribute leather collection, my second capsule collection, is all about modern day rebels,' Nicola Formichetti exclusively tells Grazia Daily. 'It all started from a visit to the Diesel archive with founder Renzo Rosso where I saw 35 years of Diesel history. Leather had an important role in the DNA of Diesel so it's all about an attitude.'

The collection is available now at Selfridges in London with the global launch taking place this week. After Selfridges' seven-day exclusive, the collection will be rolled out to all Diesel stores nationwide.


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