15 February 2013 by

New York Fashion Week: The Buyer's Edit Of The Top Autumn Winter 2013 Trends

Marc Jacobs

With unrivalled access to both the catwalk and commercial collections presented at their exhaustive appointments, it's the buyers who have the closet eye on the new season's hits. While the press may marvel at the catwalk novelties, buyers keep tabs on the bottom line- aka what will actually sell. So to get a clearer picture of what we can actually expect to land in stores next season we bent the ears of two of our favourite buyers to get the NYFW lowdown. For good measure Grazia Daily also quizzed the jet setting duo on their top tips for fashion week survival.

Justin O’Shea Buying Director, My-Theresa


Grazia Daily: What have been your top shows so far this season?
Joseph Altuzurra and Victoria Beckham hands down. Victoria is a genius sitting at her show I knew I would be able to sell the whole collection.

Grazia Daily: What would you like to see more of at NYFW?
Innovation, futurism and inspiration. I look to New York to find the perfect street look. The way women dress in the street here has a massive impact on trends in Europe- it's definitely not all about the catwalk. The US rules the denim industry and denim has a big impact on the way customers dress in terms if every day wear. It's the ideal window into the contemporary market future. It's definitely a city vibe.

Grazia Daily: What are your top buys if the season so far?
I loved a pair if suede block heeled over the knee boots from opening ceremony. At €595 retail that are fantastic value. We are launching Helmut Lang's footwear debut exclusively on my-Theresa so I was really excited to see all the incredible styles. I bought a lot of Altuzurra. There was an amazing asymmetric collared coat and the sheer zipped pencil skirts are a great entry price point way into the collection.

Grazia Daily: What are your top tips for NYFW survival?
I'm eating a lot of quinoa - it's pure protein so great for energy levels- and kale. New York is all about sushi and crazy food trends, I find that I get really healthy here which sets me up for the rest if fashion month. I also exercise a lot in the gym to combat the jetlag- it's the best way for dealing with waking up in the wee hours with nothing to do.

Helmut Lang Boots

Natalie Bingham International Womenswear Buyer, Matches

 

Grazia Daily: What does New York mean to you fashion-wise?
New York has a more commercial take on fashion - here it's clearly driven by what women want to wear.

Grazia Daily: What do you love about NYFW?
I find it really important to see what people are wearing in NYC and for me it currently feels clearly divided into street and uptown glamour. The shows are a little hectic here and start very promptly which is good unless you get stuck in New York traffic!

Grazia Daily: What do you like buying in the city- what are NYC's fashion strengths?
New Yorkers do grunge brilliantly - a look close to my heart - and its a look that really suits the energy of this city. There are some great emerging creative talents here like Joseph Altuzarra, Derek Lam, Prabal Gurung and Jason Wu who our clients are really responding too.

Grazia Daily: Which pieces are top of your buying list this season so far?
I haven’t seen everything yet - and Marc Jacobs has moved, but so far all the designers mentioned above were great and I loved Philip Lim, and The Row. We have looked at some new brands, but nothing is confirmed as still mid appointments but my top 5 would be:

· outerwear from 3.1 Phillip Lim

· patchwork leather from Altuzarra

· super lux knits and slouchy pants from The Row

· Del Toro slippers

· Veronica Beard jackets

Grazia Daily: What are your top tips for NYFW survival?
Top tips are wrap up warm as its arctic! The food is great in New York so eat well – its the start of a long buying season – and make sure you start the day with the great fresh juices and you can get kale everywhere so dose up as its delicious and healthy.

Jason Wu


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