We love Louis Vuitton's new monogrammed tote the W PM - and we're not the only ones it seems. Scores of A-listers from SJP to Uma Thurman and Jessica Alba have been seen with the canvas and calfskin concoction swinging from the crook of their arms. According to Marc Jacobs the woman who carries Vuitton's signature monogrammed canvas bags is an extrovert, 'a lady who wants to be noticed', so no wonder it's such a favourite with these celebrities.
The wings of the tote are a feature we've spotted on numerous IT bags lately and has a firmer, more upright structure than recent LV handbags. The graphic and bright manifestations with contrast piping are a great statement twist on the classic - making them perfect look at me! So much so that SJP uses her bright yellow number as a shield, glancing a way from a more pedestrian outfit of strappy vest and grey jeans as above.
Belle Du Jour actress Catherine Deneuve - one of Vuitton's named Inspirational Women who has appeared in many of their luggage campaigns - has also been spotted grasping the yellow W PM, working it with little yellow suede slippers and some off-beat gingham capri pants - showing a glimmer of her indie style from the French New Wave movies.
The bag's campaign was launched with a sultry shoot of the indie actress Michelle Williams wearing a delicious array of mannish cashmere coats and Natassja Kinski / Paris, Texas -style soft fluffy sweaters - further cementing the brand, and the bag's, links to the world of Art and Cinema.
Check out our gallery above to see how the celebs wear their's...