Natalia Vodianova for Stella McCartney SS13
Stella McCartney’s Spring Summer 13 collection was a vision of freshness and light – all sporty modern fabrics, oversized shirts and t shirt dresses and clean, curved lines. The colour palette encompassed clean whites, sharp citrus shades and vibrant apple green. It follows, then that the campaign for said collection, which is revealed today, is as clean and airy as can be.
The ultra-poised designer has worked with regular collaborators supermodel Natalia Vodianova and photography duo Mert Alas and Marcus Piggott to create the pictures of Natalia lounging around on what appears to be raw-edged block of foam, or perhaps cavity insulation twirled into a sort of tube. How novel.
Stella has created her signature angular jumpsuit in a summer white broderie anglais for summer and the Natalia’s angelic little face looks adorable peeping out from in between the, errr, foam.
Other items from this collection that we wouldn’t mind topping up our wardrobes with the new Bailey Boo bag (named after McCartneys daughter?) - some rather space-age Plexi slingback wedges; sunglasses and frames from her latest optical collection.
We hear that Stella worked with Mert and Marcus to style to the shoot herself!
Nice work team.