This morning Saint Laurent's Autumn/ Winter 2013 campaign was unveiled and we weren't surprised to see that that it stars model of the moment Cara Delevingne who is already the face of YSL Beauty's Baby Doll mascara. Interestingly Cara’s co-star is Cole Smith, front man of American indie rock group DIIV, and the pair, with their matching blonde locks, could be a mistaken for a modern-day Kurt Cobain and Courtney Love. Fitting considering the 90's influenced collection that they are promoting which features fishnet tights, biker boots, lumberjack shirts and floral dresses and was described on the runway as embodying "California grunge".
Cole Smith for Saint Laurent
This is by no means the first case of music influencing fashion and vice versa. Slimane himself has previously invited Courtney Love, Marilyn Manson and Kim Gordon to appear in campaigns for Saint Laurent and commissioned original soundtracks for the brand’s Paris Fashion Week shows from artists including Daft Punk, TY Segall and The Oh Sees. Designers and pop stars have a rich history of artistic collaboration, from Yves Saint Laurent, who was responsible for dressing Mick Jagger for his and Bianca's glamorous 1971 St Tropez wedding, to the infamous cone bra that Jean Paul Gaultier created for Madonna's 1990 Blonde Ambition Tour.
In recent years pop stars have become a regular fixture in campaigns. Lily Allen was invited by Karl Lagerfeld to be the face of the Chanel Coco Cocoon in 2009, and singer Vanessa Paradis has also appeared as an ambassador for the house. Madonna starred in Louis Vuitton's Spring/ Summer 2009 while Pete Doherty has designed and modelled for chic French fashion brand The Kooples. Throughout his time at Burberry, designer Christopher Bailey has continually championed British bands, inviting George Craig of One Night Only to star alongside Emma Watson in the brand's Spring Summer 2010 campaign and hosting exclusive gigs in its flagship London store.
While gorgeous models and glossy actors and actresses may seem the natural choice to promote fashion collections, rock stars provide an authenticity and speak to a wider audience beyond the fashion world.
See our pick of the best musician muses in the gallery below...