For Spring Summer 2013, Mulberry has gone under the sea. The new campaign images have just landed, shot by Tim Walker, and what a treat to see the Brit brand taking their luxe creations to new shores. Pixie-like model Meghan Collison stars as the Mulberry mermaid and can be seen perching on ginormous pastel-coloured coral and posing against baby blue rocks. They've had oodles of fun with the bubble machine too, decorating the images with bouncing, shiny beads.
Mulberry's Spring 2013 Campaign
‘This season's campaign was a haze of beautiful colours, the setup complemented the products beautifully,' Emma Hill exclusively told Grazia Daily this morning. 'The featured ready-to-wear and accessories showcased new tailoring, fresh shapes, print and our continued dedication to our leather craft heritage.’
Indeed, the surreal shots are given that oh-so-English edge thanks to the coats and capes layered over dresses that we first saw on the catwalk in September. Those retro prints that Florence Welch would LOVE, classic outerwear perfect for Alexa types and leatherwork also make an appearance - and there's that divne Willow Tote.
You'll remember Kate Moss modelled the multi-functional bag at the London Fashion Week show when she told Grazia Daily she wished it was 'the Moss bag'. But despite not having a namesake Mulberry (yet), the Willow has been spotted on the supermodel's arm ever since so it's hardly surprising to see it taking centre stage in the campaign. Bag lovers will also be delighted to see the Cecily and Cecily Flower Tote are also given a prime spot, as well as Mulberry’s icon Bayswater in sumptuous Ostrich.
Behind-the-scenes on Mulberry's Spring 2013 Campaign
In true Brit style, the campaign was shot in a derelict yet majestic Georgian mansion outside London known as Copped Hall with Ronnie Cooke Newhouse directing. As for the set, Shona Heath crafted a backdrop inspired by 'the kaleidoscope of blossom and sorbet pastels' used in the Spring Summer 2013 collection and used ethereal undersea and lunar references to create Mulberry's dreamy dream world.
'This season I wanted to focus on the girl as part of the landscape rather than a character within it and, as such, casting was crucial… thus the pictures of Meghan Collison become more like portraits,' says Tim Walker of the images. 'Meghan Collison was the perfect choice, strong, confident, able to hold your gaze but almost otherworldly, she inhabits a dreamscape.' Sign us up.
See the full set of images in the gallery below >>