Creative Director Rossella Jardini On Moschino's 30th Anniversary: EXCLUSIVE

30 September 2013 by

Moschino's 30th Anniversary catwalk collection at Milan Fashion Week has been one of the defining moments of the season. With invites reading 'For Fashion Victims Only', a troop of legendary models and Gloria Gaynor singing 'I am what I am,' the show will go down in catwalk history. If you are looking to get a bit of the Moschino magic, you are in luck as the label is releasing a special, limited edition of anniversary totes now available on And in even more good news, we recently caught up with Rosella Jardini, Moschino's creative director to talk about anniversaries, elegance and the Queen.....

30th Anniversary Collection

Rossella Jardini is a woman whose passions totally reflect the cheeky, much-loved Moschino brand she’s helped create. With a jam-packed wardrobe bursting at the seams with one of a kind Hermes accessories, vintage YSL and collector’s pieces from Junya Watanabe and Balenciaga on top of rails of Moschino, she’s certainly no fashion minimalist.  “Oh, I’m a great shopper!” laughs Ms Jardini, “I love fashion and I own a lot of clothes. I always say, clothes are in my genes - my grandmother was renowned for her elegance and dedication to fashion and my mother had graceful good taste. I would say I’m the most elegant woman I know.”

Moschino Spring/Summer 2014

Such self-confidence is not modest, but Jardini is simply stating the truth. Now in her 60's, she personifies a chi chi brand of Italian style complete with a personal, quirky twist. “I like to wear menswear in feminine colours and I have a penchant for flesh pink, in fact I love every shade of pink. I also love to look bejewelled,” Jardini reveals, “Some mornings I feel like a more eccentric look and I dress for a cocktail party for the day.” With her signature dark-rimmed glasses and simple scraped back bun, she certainly projects a sense of cerebral chic. But it’s that notion of upending convention that makes her stand apart, “I see it as having a sense of humour,” Jardini muses, “Franco was full of humour. I love people who can make me laugh, because humour is happiness.”

The Franco she mentions is of course, Moschino, the founder of the brand and Jardini’s mentor since the early 80's. When Moschino died in 1994 from Aids related complications, Jardini took up the reins at the label. While she doesn’t design the collections, it’s her eye and edit that defines the aesthetic for both the mainline and Cheap & Chic sister label. “I found Franco both exciting and entertaining to work with and we worked together on the pret a porter collections and accessories. But now my role is to make Moschino recognised as a dignified, coherent stylistic approach, and that can be everything from the colours of the collections to the flowers in the studio.”

Rossella Jardini with Kylie Minogue at the Met Ball 2013

Jardini’s taste is not confined to the collections she supervises, but extends to the rest of her properly old-school glamorous life, complete with fabulous holidays and a beautifully curated, if eccentric home in Milan’s ultra-exclusive Viale Majno. The house which she shares with Piero, her partner of 20 years and Charlie her Cavalier King Charles spaniel was, “originally inspired by Zen,” Jardini explains, “but it has now become a sort of souk, full of mementos and books.” With Donatella Versace over the road, and dinner party friends in Marni’s Consuelo Castiglioni and Miuccia Prada is there ever any competition amongst the cadre of female Milanese designers? “I’m not competitive, because I’m self-assured,” Jardini says, “Anyway we all do very different things, so there’s no competition.”

When it comes to the anniversary celebrations, there have certainly been plenty of memorable Moschino moments to celebrate over the past thirty years. From Franco’s famously irreverent slogans emblazoned across 80's tees reading ‘Good Taste Doesn’t Exist’ and ‘Waist of Money’ to his theatrical flourishes at shows – he famously once left flowers and tomatoes on editor’s chairs to they could tangibly critique his new collection - the subversive edge has always give the label’s tongue-in cheek appeal some teeth.

It’s that vibe – preserved intact by Jardini - which has resonated on the red carpet with everyone from kooky starlets like Zooey Deschenal, Katy Perry and Lady Gaga to fashion icons like Alexa Chung and Kate Moss recently wearing the brand. Another particular fan of the label is Michelle Obama who has worn several Moschino frocks during her White House era. But when it comes to fantasy A-list styling it’s our political style icons, Queen Elizabeth II and the late Margaret Thatcher that Jardini hankers after. “I always say I would love to dress Her Majesty Queen Elizabeth II and I admire both the Queen and Margaret Thatcher because of their sense of decency and because they never put a foot wrong.” From Queen Liz to Kate Moss, Moschino’s got it covered – and that’s certainly something worth celebrating.






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