Moschino Delivers: Pieces From The Collection Shown Last Night Have Already Arrived at Browns (Catwalking/Browns)
Did someone order a Moschino to go?! Less than 24 hours after Jeremy Scott showcased his debut collection for Moschino ten pieces are already hitting the shop floor, exclusively at Browns. Waiting is so last season darlings!
The collection entitled, ‘Fast Fashion: Next Day After The Runway’ pays homage to a certain fast food chain, which we may or may not be seeing at 3am on Saturday night *two double cheese burgers to go please*. Naturally there is a lot of red and yellow prominent throughout and a slightly remodelled Moschino logo is prominent across the edited ten piece collection which has just landed at Browns. The pieces range from French fries phone cases to what will surely be the most coveted trophy jumper in fashion and even a logo heavy backpack. However, you will have to sharpen those elbows if you want a piece of pop art for your wardrobe, as these items are certainly going to fly straight out of the drive-through before you can even choose the dip for your chicken nuggets.
Take Away Wardrobe: Its All About Remodelled Logos At Moschino (Browns/Catwalking)
Scott appears set upon returning the brand to the original Moschino identity which was all about making a vibrant comment on the lives we lead and the products we consume. This all comes just days after Anya Hindmarch also remodelled a number of symbols from pop culture for her latest accessory range at London Fashion Week. In one of the most feel good spectacles of the week, Anya showcased the bags in a supermarket presentation complete with male dancers prancing around to the sound of Judy Garland. Now that is our kind of supermarket produce! Check out the gallery below of other pop culture references in the Autumn/Winter 2014 collections.
It seems that for Autumn/Winter 2014 it’s all about reconsidering the banal items you come across every day, it’s all about having no brow and not being highbrow and suddenly it seems fashionable to be in a fast food joint which for the purposes of this piece shall remain nameless.
The key question is however: do you want fries with that mam?
The Ten Piece Moschino 'Fast Fashion: Next Day After The Runway' Collection Is Available Exclusively At Browns. NOW! (020 7514 0016)