Happy Birthday! As Monsoon Turns 40, We Remember The Hottest Monsoon Models

22 March 2013 by

Starring in a Monsoon campaign has become a rite of passage for Brit models whose names have made that rare crossover into the mainstream consciousness. This season’s choice of mother-daughter duo Yasmin and Amber Le Bon is a classic Monsoon pairing – the two are known for their impeccable but slightly undone style and appeal to women of all generations. Over the past 40 years the retail chain has showcased some of the best talent in the modelling biz in its windows. From Rosie Huntington Whiteley to Lily Cole, the Monsoon campaign roll call reads like a who’s who of British modelling. Joining our Brit babes have been a some of the world’s most feted models from Alessandra Ambrosio to Helena Christensen.

Didn’t know the brand had been around for so long? Well here’s the story. The Monsoon label started way back in 1973 when founder Peter Simon decided there was a gap in the fashion market for handcrafted style from countries as far afield as India and Afghanistan in Britain. In 1984 the first Accessorize store opened bringing the jingle jangle bling of the East to our, ahem, slightly colder climes. Since both brands have become synonymous with bohemian, but affordable fashion with 380 stores in the UK alone and an impressive 1053 doors in 74 markets worldwide.

So click through our gallery above to remind yourself of all the beauties that have been the face of the Monsoon brand over the years. From Liz Hurley to Sophie Dahl, it’s one seriously glamorous gang of women.


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