Model Anja Rubik On Being The Face (And Bottom) Of BLK DNM's Latest Campaign & Why Debbie Harry Is Her Denim Icon

16 May 2014 by

Supermodel, 25 magazine editor, Project Runway guru… the divine Anja Rubik is a fashion multi-tasker to be reckoned with.

Anja plays the rebel in the latest BLK DNM campaign

The Polish beauty’s latest services to style are thanks to cult-loved contemporary label BLK DNM. Designed by Johan Lindeberg, the New York-based creative  chooses a model/muse each season for the now well recognised ‘Wild Poster Campaign’: we’ve seen Gisele as a foxy mechanic, Arizona Muse riding a horse, Erin O’Connor in an abandoned warehouse and Caroline de Maigret leaning over some railings – the common thread? They’ve all been photographed from, ahem, behind, highlighting the rogue nature of this ad plan, the bum-friendly cut of BLK’s patterns, and also the peachiness of the models in question. Currently being plastered across the streets of NYC is Anja’s denim-clad (very nice) bottom, as she spray-paints a wall.

BLK DNM campaigns of the past

Photographed by Lindeberg himself, this season is all about freedom of expression. ‘Anja Rubik is one of the ultimate BLK DNM women. She has a strong self-identity. She is super creative and also a great entrepreneur and true professional. She's in control. And she has great personal style. She is always one of the women I always have in my mind when I design. We had this really quick intuition working together. The shoot was really quick.’ says Johan. And it sounds like Miss Rubik had an equally fun experience on set: 'Soho was the perfect location for the shoot - the energy is the best! I love the unique vibe of the neighbourhood -  all of the graffiti, little cafés, and vintage shops. People aren’t so done up and the people’s different styles can be wild and eclectic in a really unconventional way.'

Exclusive behind the scenes shots of Anja in action

'Denim is a status of mind, and you can look super chic and cool in your jeans. Few people though can pull denim-on-denim perfectly. Deborah Harry is one of the few, there’s an image of her performing in a jean jacket and jeans that’s burned in my mind,' says discerning denim-guru Anja, 'As much as you can do well with jeans you can also do very wrong.. Like the crazy light, bleached-out washes of my youth... Overly whiskered denim is a no-no!' Note taken, thanks Rubik.


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