Michael Kors Launches Sneakers Line! We Speak To Poppy De Villeneuve About Her Inspiration For The Video

26 March 2013 by

Here at Grazia HQ we are a liiiitle bit obsessed with trainers. High tops, customised running shoes, hidden platforms - we are lovin' them all. So we were giddy when the images of the new Michael Kors sneakers landed in our inbox.

The new collection features high-tops, trainers and slip-on silhouettes, with metallic finishes, bursts of neon colour and embossed snakeskin textures. The sneakers range from £99 to £165 and are available on Michaelkors.com and in store worldwide from now. Anyone else tempted to splurge?

As if we needed any more reason to make us fall for the sneakers, Michael Kors have shot a film directed by super cool photographer Poppy de Villeneuve. The vid follows model Karmen Pedaru on a day in Los Angeles, driving to the beach, jumping in the sand and dancing on tables after dark, all while wearing Michael Kors sneakers.

Watch the short film and find out what inspires Poppy in our exclusive interview below...

Q+A with director Poppy De Villeneuve

A city I love…   

Berlin. I love riding around on my bicycle discovering new parks and restaurants, great shops and galleries.

A photographer I love…  

Mark Steinmetz. His book South East is a huge inspiration to me.

A director I love… 

Wim Wenders. He continues to reveal new things about himself and the world through his films. A true inspiration, his work grows with him.

Poppy De Villeneuve

A museum I love…  

MoMA PS1. I love the space of the actual museum (it used to be a public school). The James Turrell site-specific piece “Meeting” is one of my favourites.

A film I love… 

Paris, Texas. Harry Dean Stanton and Nastassja Kinski are amazing.

A book I love…

A Visit from the Goon Squad by Jennifer Egan. She is such a wonderful writer, and I think her sense of time and the future in this book make so much sense.

A restaurant I love…   

Keens Steakhouse in midtown Manhattan. It was one of the first places I went to when I arrived in NYC. It’s full of stories of baseball players, presidents and theatre actors who have all graced its different rooms to smoke pipes.  Now the pipes line the ceiling and old photographs hang on the walls.

A bar I love…       

The Boom Boom Room. To me, this is what a bar should be—elegant and high above the “real” world. It’s like slipping back into the 1920s.

A cocktail I love…   

An Old Fashioned.

Poppy De Villeneuve

An accessory I love…   

I’m into handbags. Chic, classic—ones you can hand down to your children.

A style icon I love…       

Sofia Coppola. She always looks elegant and feminine but in a simple, effortless way. She knows herself in the clothes she is wearing and that comes across.

A fashion model I love…     

​Karmen Pedaru! She was so wonderful to work with and she understands film. She is totally professional and looks beautiful with or without make-up. I couldn’t take my eyes off of her!

A Michael Kors piece I love…   

The Miranda tote in navy blue and the leather shirtdress in midnight. Super chic for running around town. 

A moment from the Michael Kors sneakers shoot I love…

When we were shooting on the beach, we were rushing to get a shot as the sun was setting. But as is the nature of film, we had a crew of about 20 people attached to the camera, walking backwards as Karmen strolled along the water’s edge. It felt like we were in a Buster Keaton movie. And it was the last shot of the day, so we were all celebrating and jumping in the sand because we got the shot!

A Michael Kors quote I love…

I think if you’re out in the world, really living and engaging, then there’s never a shortage of ideas!

Pinterest or Instagram?


Poppy De Villeneuve's instagrams from the shoot

Brooklyn Flea or Portobello Road Market?   

Portobello. It reminds me of my college days and I still wear the pieces I got there.

Paperback or Kindle?    

iPad. I like being light on my feet and being able to swap from fiction to non-fiction to The New Yorker in one tap.

Bike or Cab?   

Bike (with helmet and reflectors). So many adventures.

Heels or Flats?       

Flats. I’m usually running around somewhere with a camera in my hand… I need the freedom to go wherever, whenever.

Stripes or Patterns?   

At the moment, patterns.

Hat or Sunglasses?

Sunglasses, but different ones for different moods.



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