‘It’ bags usually skyrocket straight from the catwalks and onto the front rows; but at this season and last season’s round of shows, anyone worth their style salt was carrying a piece from the lesser known – but instantly recognisable - Paula Cademartori. Don’t fret if hers is a new name to you. Only a few seasons in and this Italian-Brazilian accessories designer has devoted tote-rs in every corner of the globe: industry figures like Natalie Joos and Anna Dello Russo have fallen for the colourful charms of her adventurous mini bags, pochettes and messengers. This season’s pop art primary brights and fringing will have handbag lovers in a right spin – they could pep up the most sombre of ensembles. We caught up with the designer before presenting next season's range to chat through her impressive succes so far...
Paula with one of her gorgeous bags [PaulaCademartori.com]
GraziaDaily: Why do you think your bags have been so popular amongst the front row crowds of fashion week?
Paula Cademartori: I love what I do every day and this is part of my secret. I’m so happy that people and the ‘fashion crowds’ understand my point of view. I strongly believe in Made in Italy and I think people appreciate the value of luxury, handcrafted accessories.
What sets your brand apart from any others?
Paula Cademartori: First of all I totally believe in my own point of view and my industrial design background helps me to construct my bags. “Paula Cademartori” is about recognisable handbags - all made with love!
The most important recognisable feature first of all is my buckle! I don’t like to show-off, I’d rather a sober luxury with a spicy and contemporary taste. It’s the kind you can find in details and that is why I chose to create an evocative buckle – it’s essentially my logo. Every single piece has other identifiable elements such as the woven leather handle, the clean ines and the geometric cuts.
Just a few of Paula's big, bold and very beautiful S/S'14 collection
GraziaDaily: What never fails to inspire you?
Paula Cademartori: I try to bring something new in every collection and it takes a long research to find always new elements. I use to take inspiration from the most diverse creativity fields, specially art and photography. But women are my first source of inspiration. I need to study what they are carrying! Every woman has sense of class and elegance and know the value of handcrafted and unique objects is an inspiration to me.
GraziaDaily: And what is the inspiration for SS14?
Paula Cademartori: I took inspiration from Villa Panza [a gallery in Varese] and especially from the amazing collection of contemporary art hosted inside. I really loved the Dan Flavin pieces and his extraordinary use of colour and light. I think this collection is a perfect mix between style and art.