Marks & Spencer's New Leading Ladies [M&S]
Supermodels, award-winning actresses, top-notch singers, designers, chefs... Marks & Spencer have got them all for the new campaign. The brand has just unveiled a new line up of Leading Ladies for Spring Summer 2014 which sees an eclectic mix of Britain's finest female talent, shot by iconic fashion photographer Annie Leibovitz, to celebrate British women from diverse backgrounds and professions. So who are these Leading Ladies? Check out the line-up below with a few details courtesy of M&S...
1. EMMA THOMPSON
A true individual with her own sense of style, the award-winning actress and writer has appeared in some of the world’s favourite films as well as worked for ActionAid, the Helen Bamber Foundation and the Teaching Awards.
2. ANNIE LENNOX OBE
The iconic singer-songwriter, advocate and campaigner has a unique style. In 2011 she was awarded an OBE for her work with HIV/ Aids among women and children in Africa.
3. RITA ORA
The singer-songwriter has a fun and fearless sense of style. Her first album reached number one in the UK and she was nominated for three awards at the 2013 BRIT Awards.
4. ALEK WEK
An internationally recognised beauty, Alek Wek was the first African supermodel to appear on the cover of American Elle in 1997. She has been actively supporting the United Nations for over a decade was appointed Goodwill Ambassador for the UNHCR in 2013
5. BARONESS LAWRENCE OF CLARENDON OBE
The well-known campaigner, mother of murdered British teenager Stephen Lawrence, was awarded the OBE for services to community relations in 2003 and made a life peer in 2013.
6. LULU KENNEDY
This designer and fashion guru epitomises London cool and is credited for her work in the evolution of London Fashion Week, making it a must-see event.
7. RACHEL KHOO
A Saint Martin’s graduate and former fashion PR, chef Rachel has a unique, vintage-inspired style. She has four successful books to her name as well as cookery show The Little Paris Kitchen and has just finished filming two new shows for the BBC.
8. ROMA AGRAWAL
A young professional with a real sense of style, structural engineer and advocate for technical careers, Roma’s work designing iconic landmark ‘The Shard’ has won her numerous awards including 'Young Structural Engineer of the Year’.
The lovely ladies are looking mighty fine in this first shot from the campaign, which consists of four tableaux images across quintessentially British settings from a coastal scene to the idyllic countryside. They're showcasing the new M&S collection, which launches nationwide on 31st March 2014, and promises a graphic monochromatic palette and abstract prints as well as feminine pastels and shimmering metallics.
'These dynamic Leading Ladies represent the unique and diverse women of a modern Britain,' said Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development. 'They are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success’. Cheers to that!
See more images from the campaign in the new issue of Grazia (out tomorrow) and check back here for the full video coming soon...