Today Mathew Williamson has launched its new online boutique and website, MW Daily which they describe as an online magazine with the ethos ‘A different kind of print’. Matthew has called upon his A List pals, Rachel Zoe, Sienna Miller, Arizona Muse and more, to contribute to the site.
They have done their own edits of his current collection. Sienna Miller has chosen the blue embellished number she wore to the BAFTAs as well as a floral embroidered clutch. Rachel Zoe loves the patchwork fur coat and said: 'I’m obsessed with Matthew’s Fall collection. This fur coat is such a glamorous way to stay warm during the New York and European collections in the winter.'
The site will also feature news from inside the MW studio, style guides, street style and a details section which will include stats. Matthew will also send a signed postcard to each customer who purchases a piece online. To celebrate the launch today Matthew will be hosting a Google+ hangout at 5pm