Matthew Williamson and Gwyneth Paltrow at Goop's party in May 2013
When we chatted to Matthew Williamson backstage after his London Fashion Week show this week, the designer revealed he's en-route to a new design direction. His Spring Summer 2014 collection was more sophisticated than ever, aimed at a jet-setting woman rather than his signature Ibiza party girl. 'I'm getting on, you age, you move on,' MW explained. 'This is a wardrobe for a woman.’
And here's the latest step in Matthew's mature approach: a collaboration with goop. Yes, the designer has teamed up with the ultimate jet-setting lady, Gwyneth Paltrow, and her brilliant lifestyle website. Matthew and Gwynnie 'have come together to share their love of effortless and down to earth style,' the press release tells us. The result? A gorgeous sweatshirt in an Olive Green hue perfect for Autumn with a neckline embellished with Swarovski crystals. Nice one!
'I am happy to be able to bring this exclusive piece to goop,' says Mr Williamson. 'It’s such an effortless piece for Autumn, the crystal embroidered neckline adds a twist to the classic off-duty sweatshirt adding a decadent touch to a wardrobe staple.' Too true!
The collab is just the latest in a series of fashion initiatives that Gwyneth has undertaken. She recently unveiled her collection with Stella McCartney and has previously worked with the likes of Cynthia Rowley, Rag & Bone, Warby Parker and Alexandra von Furstenberg. But although the actress is seeking to take her business in an e-commerce direction, she doesn't consider herself a designer.
'I think of myself as a woman who is a lover of beautiful things,' she said. 'I’m very specific about my taste. The role I want in a partnership is curating a collection as opposed to taking a designer point of view. I can tweak a blazer and make it the perfect blazer. It’s being able to fulfill what my ideal things ought to be.'
The exclusive MW sweatshirt is available for a limited time only for $845 on www.goop.com, shipping to over 15 countries. Go get that Gwynnie goop!
Look back at Gwyneth Paltrow's biggest fashion moments below...