Matthew Williamson Designs Glitzy Sweater For Gwyneth Paltrow's Goop

19 September 2013 by

Matthew Williamson Designs Glitzy Sweater For Gwyneth Paltrow's Goop

Matthew Williamson and Gwyneth Paltrow at Goop's party in May 2013

When we chatted to Matthew Williamson backstage after his London Fashion Week show this week, the designer revealed he's en-route to a new design direction. His Spring Summer 2014 collection was more sophisticated than ever, aimed at a jet-setting woman rather than his signature Ibiza party girl. 'I'm getting on, you age, you move on,' MW explained. 'This is a wardrobe for a woman.’

And here's the latest step in Matthew's mature approach: a collaboration with goop. Yes, the designer has teamed up with the ultimate jet-setting lady, Gwyneth Paltrow, and her brilliant lifestyle website. Matthew and Gwynnie 'have come together to share their love of effortless and down to earth style,' the press release tells us. The result? A gorgeous sweatshirt in an Olive Green hue perfect for Autumn with a neckline embellished with Swarovski crystals. Nice one!

 Matthew Williamson Designs Glitzy Sweater For Gwyneth Paltrow's Goop

[Goop]

'I am happy to be able to bring this exclusive piece to goop,' says Mr Williamson. 'It’s such an effortless piece for Autumn, the crystal embroidered neckline adds a twist to the classic off-duty sweatshirt adding a decadent touch to a wardrobe staple.' Too true!

The collab is just the latest in a series of fashion initiatives that Gwyneth has undertaken. She recently unveiled her collection with Stella McCartney and has previously worked with the likes of Cynthia Rowley, Rag & Bone, Warby Parker and Alexandra von Furstenberg. But although the actress is seeking to take her business in an e-commerce direction, she doesn't consider herself a designer.

'I think of myself as a woman who is a lover of beautiful things,' she said. 'I’m very specific about my taste. The role I want in a partnership is curating a collection as opposed to taking a designer point of view. I can tweak a blazer and make it the perfect blazer. It’s being able to fulfill what my ideal things ought to be.'

The exclusive MW sweatshirt is available for a limited time only for $845 on www.goop.com, shipping to over 15 countries. Go get that Gwynnie goop!

Look back at Gwyneth Paltrow's biggest fashion moments below...

Gwyneth Paltrow attends the Goldene Kamera 2014 at Tempelhof Airport Hangar 7. February 2014.

Gwyneth Paltrow attends Hollywood Stands Up To Cancer Event in January 2014

Gwyneth Paltrow seen arriving at Heathrow Airport on December 3, 2013

Gwyneth Paltrow poses in the winners room at the British Fashion Awards in December 2013

Gwyneth Paltrow in Matthew Williamson at Matthew Williamson & Gwyneth Paltrow Host Kids Company - 25 November 2013

Gwyneth Paltrow in Prada launching the Printemps Christmas Decorations Inauguration at Printemps Haussmann, Paris - 07 November 2013

© Getty

Gwyneth Paltrow at Private Dinner Celebrating 9th Annual Authors Night - 10 August 2013

Gwyneth Paltrow in Valentino at Met Gala - 6 May 2013

Gwyneth Paltrow in Ralph Lauren and Tiffany & Co. jewels - 19 April 2013

Gwyneth Paltrow in Erdem at 'Iron Man 3' film premiere, Paris - April 2013

Gwyneth Paltrow at 'Iron Man 3' film photocall, Munich - April 2013

Gwyneth Paltrow at 'Good Morning America' TV show, New York - April 2013

Gwyneth Paltrow at 'Good Morning America' TV show, New York - April 2013

Gwyneth Paltrow at 'It's All Good' book signing, New York - April 2013

Gwyneth Paltrow at the Opening of the Tracy Anderson Flagship Studio, Los Angeles - April 2013

Gwyneth Paltrow at her 'It's All Good' book signing, Los Angeles - April 2013

Gwyneth Paltrow out and about, New York - October 2012

Gwyneth Paltrow in Michael Kors, October 2012

Gwyneth Paltrow in Tom Ford at President Obama's victory dinner, Sept 2012

Gwyneth Paltrow in Tom Ford at The Academy Awards, Feb 2012

Gwyneth Paltrow in Elie Saab at The Bambi Awards, Nov 2011

Gwyneth Paltrow in Calvin Klein at the 2011 Oscars

Gwyneth Paltrow in Lanvin at the Coach bag launch party, Sept 2011

Gwyneth Paltrow at a Coach dinner, Sept 2011

Gwyneth Paltrow at the Bottega Veneta launch party, March 2011

Gwyneth Paltrow in Prada, Feb 2011

Gwyneth Paltrow at Ralph Lauren's Wimbledon party, June 2010

Gwyneth Paltrow at the Louis Vuitton Maison opening, May 2010

Gwyneth Paltrow at the DVF dinner at Claridges, June 2010

Gwyneth Paltrow at the Iron Man premiere after party, April 2008

Gwyneth Paltrow at the Iron Man premiere, April 2008

Gwyneth Paltrow in New York, 2008

Gwyneth Paltrow at Cannes Film Festival, May 2008

Gwyneth Paltrow, 1999

Gwyneth Paltrow, 1999

Gwyneth Paltrow, 1996

Gwyneth Paltrow, 1995


Comments

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Laura Louise Moss (Thu Sep 19 14:19:04 BST 2013): We adore this colour! Very #chic, #musthave
Rex & Regina (Thu Sep 19 14:19:17 BST 2013): We adore this colour! Very #chic, #musthave