Gwyneth Paltrow not only gets her Goop readers in the kitchen with her quinoa burgers and chia seed pudding recipes. She also gets us shopping too, with many an exclusive collection. Gwyneth has previously worked with the likes of Michael Kors and Stella McCartney, and now she has teamed up with German-born designer Markus Lupfer.
Markus is known for his characterful knits which have earned him a starry fan club, including Rihanna and Beyonce. The five-piece collection is centred on, you guessed it, playful knits. There are grey sweatshirts with super cute sequin robots in a rainbow of colours. Here at Grazia Daily we have our eyes on the 'digital love' slogan sweatshirt.
'I am a fan of GOOP and the way that it combines travel, fashion and health in a complete lifestyle destination, so I was delighted when they approached us about a collaboration,' Markus said about the collaboration. 'The Robot theme came about as I had touched upon it for the menswear previously and wanted to reinterpret it in fresh, bright colours and graphics for the girls. Its always great for us to work with new people and reach new markets.' Shop the collection over on Goop.com.
See Gwyneth's greatest style hits in the gallery below...