H&M's Paris Fashion Week Collection Lands This Week! We Speak To The Brand's Creative Advisor, Margareta van den Bosch

03 September 2013 by

You'll remember our excitement when H&M threw one hell of a catwalk show during Paris Fashion Week in February. Hosted in the grounds of the Musee Rodin in a purpose built H&M 'home', there were more cover girls and glasses of champagne than you could shake a stick at. As for the clothes, there was a host of bohemian staples including embroidered velvet jackets, braided waistcoats, Sergeant Pepper style outerwear and sheer maxi skirts (cheekily revealing everything but the buttocks), all crafted by H&M's design team. It's resolutely sexy with ultra mini shorts, tasselled micro minis and a bouncy pleated skater skirt vying for attention. Over the knee-boots were paired with several looks while baker boy hats finished the look.

Gisele shooting the Autumn Winter 2013 campaign [H&M]

Despite hitting the Parisian catwalk, the collection is not a wildly higher-priced range and will be available in selected stores worldwide and online from 5th September - that's this Thursday, fashion bunnies! We've since seen none other than Gisele Bündchen showcasing the creations in the Autumn Winter 2013 campaign - but not only as she pouted up a storm, she's also working her singing chops too in a just-released video (watch her in action here). So we have every faith it will be getting the tills ringing with pieces that hip young girls across the world will clamour to get their hands on. In anticipation of its arrival, we spoke to Margareta van den Bosch, H&M’s Creative Advisor, about the collection as well as the brand's mega collaborations with the likes of Lanvin, Versace and, of course, David Beckham...

Grazia Daily: Why did you decide to host a catwalk show for the collection?

Margareta van den Bosch: We talked about it for quite a while. We do guest collaborations so we wanted to show what we can do for ourselves because we actually have 150 designers in house. So we started working on the collection really early on because it can take a while to bring the right fabrics together. And then we have a stylist to work with...

Grazia Daily: Will this be a regular occurence? 

Margareta van den Bosch: Yes, but maybe we'll do something more simple. For the first time, we thought let’s do something really big and special. We wanted to attract people to come because we weren't sure if anyone would. But in the end, we had so many guests wanting to be there.

Grazia Daily: Including a bevvy of A-listers!

Margareta van den Bosch: Yes! I sat right behind Ashley Olsen and Carine Roitfeld. Carine was the first journalist who saw the collection before the show.

As H&M's Paris Fashion Week Collection Launches, We Speak To The Brand's Creative Advisor

Inside H&M's Paris Fashion Week show [H&M]

Grazia Daily: Speaking of A-listers, what was it about Beyonce that made you want to collaborate with her?

Margareta van den Bosch: She is so good looking! But also so popular and really sweet so she made the perfect H&M girl.

Grazia Daily: Of course we have to ask what it's like to work with David Beckham...

Margareta van den Bosch: He’s so fantastic! I didn't actually meet him, but I have heard that he's even sweeter in reality.

Grazia Daily: We can imagine. So who have you most enjoyed working with?

Margareta van den Bosch: Lanvin's Alber Elbaz is a very sweet person. He’s so talented and he can make incredible jewellery. Donatella [Versace] was also great.

Grazia Daily: Which other designers are you loving at the moment?

Margareta van den Bosch: Celine and Kenzo.

Grazia Daily: Finally, you're from Sweden - how does London style differ to that in Stockholm?

Margareta van den Bosch: You are more edgy in Britain. People are quite cautious in Stockholm so we're inspired by British style. It's surprising to see so many girls wearing high heels here. Back home, it's a weekend thing.

Have a look at what's to come from H&M's Autumn Winter 2013 collection in the gallery above...


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.