UPDATE: The Marc Jacobs Diet Coke cans are in and as you would expect they are fab-ul-ous. The cans will be hitting the shops on 25th February and there are three different designs inspired by the 80s, 90s and 00s. The I heart 80s can captures Marc's love of theatre, with the bright lights of Broadway and bow ties worked into the design of the can, and it also hints to the launch of Diet Coke back in 1982 at Radio City in New York. While I heart 90s Diet Coke can is all about music, fashion and art and Marc's design includes his signature swallow motif and a woman wearing a stiletto and trilby. No Spice Girls plaforms or bright scrunchies here, this is sophisticated 90s fashion. Then last is the 00s design which is directly inspired by Marc's Spring 2013 runway show, featuring his red polka dot motif. With monochrome and yellow and white stripes and coloured block heels this is the most fun design. Oh Marc Jacobs we love you! So which Diet Coke can will you be drinking from when they hit the shops?
As if he wasn't busy enough with his own label and his work for Louis Vuitton, Marc Jacobs has landed a new gig as the creative director of Diet Coke for 2013, taking over from Jean Paul Gaultier who held the role in 2012 and Karl Lagerfeld who was the creative director in 2011.
He's kicked off his new job by stripping off for a cheeky short film entitled ‘Marc Jacobs’ Photo Booth Break', which is his own take on the Diet Coke hunk ads from the 90s. The story goes - a group of girls swoon as they discover Marc taking his shirt off in a photo booth, posing in nada but his signature kilt while sippin' on a can of Diet Coke.
He said to WWD about being Diet Coke's new hunk: 'I still think it’s hysterical people want me to take my shirt off. You know, I’m going to be 50 in two months, so I guess I should be glad. It feels like the decade of me taking my shirt off.'
So what would a Marc Jacobs Diet Coke can look like? Marc has done three limited edition cans, three bottles and three ad campaigns, each referencing iconic looks from the eighties, nineties and aughts. He was also inspired by the rise of female empowerment through the past three decades.
There will also be some signature MJ motifs - Graffiti print? Daisies? Marc hinted that the DC will include fashion illustrations and repetitive prints and he has confessed that he has also (shock horror) played around with the traditional Diet Coke logo. 'We wanted it to be colorful and fun,' the designer said. We guessed that by the hunky ad.
The designer said of the collab: 'I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.'