Louis Vuitton Recruits Karl Lagerfeld & Co. To Reimagine Iconic Monogram

03 June 2014 by

Louis Vuitton has a long and storied history of collaborations with artists and creatives including Marc Jacobs’ collections for the brand with Richard Prince, Stephen Sprouse and Yayoi Kusama. Now the label is working with six industry and art world names – so called ‘iconoclasts’ including Karl Lagerfeld, Frank Gehry, Cindy Sherman, Christian Louboutin, Marc Newson and Rei Kawakubo.

The Icon and Iconoclasts Collection Will Celebrate the LV Monogram, courtesy of Louis Vuitton

The stellar line up was given free reign to design totes and luggage for the brand in celebration of LV’s iconic monogram. Each of the designs will be made in limited edition and will drop into store mid-October as part of the brand’s 160th anniversary this year. The pieces will retail from £1625 - £3250 and the collection will be accompanied by an advertising campaign.

'Iconoclast' Collaborators, Left: Karl Lagerfeld, Right: Christian Louboutin. Images, WWD

Louis Vuitton executive vice president Delphine Arnault explained her excitement about the project to WWD, saying, We have assembled an amazing group of talents — geniuses, I would say. Each one is among the best in his or her field. The monogram is at the center of our house, so we celebrate the monogram every day. But we thought this project was really special because the personalities we chose are fascinating and diverse.” There's little doubt that each and every one of the Icons and Iconoclast designs will become collectibles - especially the trunks designed by Karl Lagerfeld and artist Cindy Sherman which will come in numbered editions of 25. Better get filling that piggy bank!  


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