Lottie Moss is one blessed lil sis. Not settling for sharing her big sister's fabulous genes (that's Kate Moss, FYI) and starting out on a rather similar career trajectory in the modelling world, she's now starring in a flashback photo shoot for Calvin Klein Jeans that nods to the iconic imagery Kate starred in back in the day.
Shot by Michael Avedon - grandson of the inimitable fashion photographer, Richard Avedon who shot Brooke Shields’ CK campaign in the ’80s (sensing a theme here?) – Lottie is slouchy and bare-faced in her youthful gorgeouness. The new range of denims she’s donned in the pics - hello dungarees! - also hark back to the minimal looks of the ‘90s. It's all the brilliant brain child of My-Theresa.co.uk and Calvin Klein Jeans who have signed Lottie up to be the face of their Re-Issue Project.
Lottie Moss vs her big sister back in the '90s [Calvin Klein]
Lovely Lottie showcases eight re-issued icons from the CK archives including the Kate Moss tapered boyfriend jean, and the Brooke Shields high-waisted skinnies. Limited edition re-mastered sweatshirts, t-shirts and denim jackets all bearing the CK logo will be highly covetable to the classics-addicts out there.
And of course she’s the perfect girl to showcase these looks. "Lottie truly represents the essence of the Calvin Klein girl," said Avedon. "Intriguing innocence with utter beauty - it was wonderful to photograph this beautiful young lady." We couldn’t agree more.
And it comes at just the right time. We’ve seen a major trend for retro denim and sportswear looks this past season with stars from Rita Ora to Kendall Jenner taking part in the #mycalvins social media campaign, flashing their tightey-whitey waistbands. What's more, every other street style photo features an array of ‘normcore’ boxy denim jackets, high-waist ‘mom’ jeans and skinny rib crop-tops. Now all we need is that Mossy pout...