London Fashion Week has begun! And the Grazia team has already hit Somerset House because we're oh-so-excited - as is Boris Johnson who had this to say: 'London Fashion Week is a dazzling showcase of great British talent. Its significance has been growing over the last few years, with strong attendance by press and buyers from around the world. With Natalie Massenet now at the helm, her eye for fashion and innovative ideas about selling will ensure it goes from strength to strength and inspire future generations to seek out jobs in this vibrant and creative sector. As well as investing in London Fashion Week, I will continue to do all I can to support the industry, which is so important to our city's prosperity.' Well said, Boris! So what are we most excited to see at the 56 catwalk shows and 20 presentations that are taking place over the next 5 days? Here's what...
1. The shows live streamed
This year, the British Fashion Council will be broadcasting no less than 21 shows live on their very own LFW YouTube channel. Last season, 121 countries watched live streams from London Fashion Week and you can watch the catwalk action right here on Grazia Daily too. Stay tuned to our live stream and don't forget to watch the brilliance from Burberry right here.
2. House of Grazia
House Of Grazia at Matches No.23 is our pop-up home for London Fashion Week. There'll be a series of talks and Q&As with LFW hot-shots including Jonathan Saunders, Henry Holland, Sophie Hulme, DJ/ It girl Harley Viera-Newton and Lulu Kennedy MBE as well as beauty advice from Nails Inc and St Tropez AND hair maestro Adam Reed.
3. The invites
The prettiest invitations ever! While House of Holland gave us our invites of nifty iPhone covers last season, this season they’ve taken a techy-step backwards and our invites are good ole fashion cassettes! We're also huge fans of the Mulberry butterfly, Sophia Webster’s shoe keyrings and Jasper Conran’s neon plastic ones.
4. Rihanna's LFW appearance
An appearance from Rihanna at her River Island show on Saturday? Here’s to the frickin’ weekend! Oh, and there's an after party with the lady herself too. We'll be wearing our RiRi gear, obvs. And our mantra for Saturday night? Try be cool, try be cool.
5. The hottest tickets in town
The hot tickets this season? Tom Ford, Christopher Kane, L’Wren Scott, Burberry. Phewf! Plus Julien Macdonald is returning to show at London Fashion Week. And you know what that means? The bum fight is on for the FROW this season! Elbows at the ready, ladies.
Tom Ford's latest advertising campaign (left) and L'Wren Scott (right)
6. Fashion Editors Style
J.W Anderson mania, the Fashion Eds last season seemingly swung by Topshop on their way into Somerset from the airport, and we reckon this season will be no different. But what are you looking forward to? Do let us know...
7. BFC Rock Vault
The dedicated BFC Rock Vault sponsored by the International Palladium Board area in the West Wing of Somerset House will showcase the work of 10 fine jewellers including newcomer Alice Cicolini. As a part of the scheme the participating jewellers were invited to design a pair of red carpet earrings created in Palladium; these designs will also be displayed in a unique installation within the area.