04 April 2014 by

Goldie Knots! Model Lindsay Ellingson Shows Us Her Handmade Bracelets: EXCLUSIVE

It's not every day that a Victoria's Secret model visits Grazia HQ so you can imagine the excitement when a real life Angel floated into our office this week. The Angel in question is Lindsay Ellingson, the blonde beauty from California who has hit the catwalk for the likes of Chanel, Christian Dior and Gucci as well as donning her wings for the almighty VS show. But rather than popping in on model business, Lindsay met us Graziettes to dish on her new jewellery line, Goldie Knots. Yes, the 29-year-old is not only astonishingly hot but she's also multi-talented, handmaking her own gorgeously delicate bracelets that come in an array of colours and patterns, accented by teeny diamonds. It's no wonder her catwalking mates have already got their mitts on them. And so it was that we found ourselves talking designing and jewels with the lady herself...

Lindsay Ellingson arrives at Grazia HQ to introduce us to Goldie Knots [Grazia_Live]

Lindsay Ellingson arrives at Grazia HQ to introduce us to Goldie Knots [Instagram]

Grazia Daily: So let's start at the beginnning! When did you start making your own bracelets?

Lindsay Ellingson: Our house was very artistic when I was growing up. My mom loved painting and she taught me how to sew so I would make Indian belts for my friends. I guess it stuck with me and when I started modeling, I developed an appreciation for fine, delicate jewellery but I wasn’t finding exactly what I wanted. So I thought ‘Wait, I can make this myself!’

GD: So what kind of jewellery did you want to make?

LE: The most important thing is that it’s colourful and fun and has a youthful feeling, but is still high quality. You often find kiddy bracelets that use cheaper materials and there’s nothing wrong with that, but I prefer to use 14 carat gold beads or diamonds so that the bracelets last and have a shine to them.

GD: Do you make them all yourself? It must be fiddly!

LE: Yes I make them all and each one takes an hour. I’m really good with my hands! I thought I was going to be a surgeon when I was younger.

GD: How do you find time inbetween modeling?

LE: I always travel with my kit so I can make bracelets on the plane or in my hotel room. That’s what I’ll be doing tonight! It’s therapeutic and I love having a hobby and feeling creative. It’s also special to have something that’s my own.

Victoria's Secret Model Lindsay Ellingson's Bracelet Designs For Goldie Knots

Lindsay Ellingson shows us how it's done [Grazia_Live]

GD: At what point did you realise this could be a business?

LE: I was initially making them for myself and then my model friends, who have great style, started asking me where they could get them and my stylist friends wanted to rent them for shoots. They were used in Victoria’s Secret catalogues so that gave me the confidence to launch Goldie Knots.

GD: Your fellow Victoria’s Secret models have also tried designing – did they give you any advice?

LE: Yes, I really look up to them. Alessandra [Ambrosio] just launched her amazing clothing line, Lily [Aldridge] is designing a range of T-shirts for Velvet and Karlie [Kloss] has her Kookies so it’s all very inspiring! We encourage each other and give each other advice. Everyone’s doing something so different - jewellery, food, clothing - so it’s cool to each have our own interest.

GD: Have any of them worn your bracelets yet?

LE: Yes, I’ve given them some. It’s really exciting to see there’s interest considering I started this off as my own little thing. My dream is to give each Angel who walks in the show one of my hot pink bracelets because Victoria’s Secret always make these amazing goodie bags filled with their beauty products, sportswear, the robes...

NEW YORK, NY - NOVEMBER 09: Model Lindsay Ellingson walks the runway during the 2011 Victoria's Secret Fashion Show at the Lexington Avenue Armory on November 9, 2011 in New York City. (Photo by Jamie McCarthy/Getty Images)

Lindsay on the Victoria's Secret runway in 2011 [Getty]

GD: We can only imagine! So when can us non-Angels buy your bracelets?

LE: We’re making final tweaks to the website then it’s launching in a few months. I’ve just shot the lookbook with Adam Franzino who’s an amazing Victoria’s Secret photographer.

GD: What’s it like modeling your own designs for a change?

LE: It’s so much fun because sometimes as a model, you’re not a part of the collaboration of the shoot but I had a say in the pictures and I brainstormed with everybody. I was kind of like the art director and I really enjoyed that.

GD: Where do you get your inspiration from?

LE: I get a lot of jewellery inspiration from Pinterest and when I travel, I find the local jewellery district to check out what’s there. But it could just simply be the colours in nature. I also met the lady who made my logo through Instagram and I’m always getting style inspiration from bloggers I follow like Aimee Song.

Victoria's Secret Model Lindsay Ellingson's Bracelet Designs For Goldie Knots

Lindsay showcases her creations [Grazia_Live]

GD: How would you describe your own jewellery style?

LE: Minimal is always better for me. I like pieces that are delicate, classy and dainty.

GD: So what jewellery would you wear on a first date?

LE: It’s great to bring attention to your eyes and your face so I would wear tiny diamond earrings. I have these beautiful earrings that are just a chain with a teeny tiny diamond hanging down. I’d rather wear those than a diamond necklace that draws attention here! [laughs and points to her chest] I also love wearing pretty little diamond rings.

GD: As for the future, how do you see GoldieKnots growing?

LE: We're still very small – it’s just me and two other artists hand-making the bracelets in New York – so hopefully we can expand organically. My dream would be to make rings and necklaces but still stick to higher quality materials and work more with diamonds. Honestly, I’m happy to just go with the flow and to continue putting my heart into it. It’s a whole new journey!

Lindsay Ellingson is represented by Viva London and DNA in New York

Lindsay on March 24th New York at Tiffany & Co

Lindsay on March 20th New York at the Marie Claire & The Cinema Society screening of Summit Entertainment's 'Divergent' at Hearst Tower

Lindsay on February 12th New York at the 'Pompeii' screening hosted by TriStar Pictures with the Cinema Society and Grey Goose at Crosby Street Hotel

Lindsay on February 5th New York at the 2014 amfAR New York Gala

Lindsay on December 11th New York at 'The Hobbit: The Desolation Of Smaug' hosted by the Cinema Society and Moncler

Lindsay on December 11th New York

Lindsay on December 3rd New York at The Ninth Annual UNICEF Snowflake Ball at Cipriani, Wall Stree

Lindsay on December 2nd New York at 2013 Winter Ball For Autism

Lindsay on November 13th New York 2013 Victoria's Secret Fashion Show - After Party

Lindsay on November 13th New York

Lindsay on November 20th New York at the 'Hunger Games: Catching Fire' New York Premiere

October Lindsay on 31st New York at Heidi Klum's 14th Annual Halloween Party sponsored by SVEDKA Vodka and smartwater

Lindsay on October 30th New York at the 4th annual UNICEF Masquerade ball at The Angel Orensanz Foundation

Lindsay on October 1st New York "Gravity" New York Premiere

Lindsay on September 10th New York Sophie Theallet - Front Row & Backstage - Spring 2014

Lindsay on September 10th New York

Lindsay on September 4th New York 2013 Style Awards Hosted By Nicole Richie

Lindsay on August 29th Vancouver Victoria's Secret Store Grand Opening

Lindsay on June 13th New York Make-A-Wish Metro New York 30th Anniversary Gala

Lindsay on May 9th New York "Star Trek Into Darkness" New York Special Screening

Lindsay on April 29th New York "The Iceman" New York Screening

Lindsay on April 9th New York New Yorker's For Children's 10th Anniversary A Fool's Fete Spring Dance at Mandarin Oriental Hotel

Lindsay on March 11th New York The Cinema Society with Roger Dubuis and Grey Goose screening of FilmDistrict's 'Olympus Has Fallen'

Lindsay on January 25th New York 'Warm Bodies' hosted by The Cinema Society at Landmark's Sunshine Cinema

Lindsay on December 9th New York The Cinema Society With Chrysler & Bally Host The Premiere Of 'Stand Up Guys' at The Museum of Modern Art

Lindsay on November 15th New York The Cinema Society With The Hollywood Reporter & Samsung Galaxy Host A Screening Of 'The Twilight Saga: Breaking Dawn Part 2'

Lindsay on November 7th New York 2012 Victoria's Secret Fashion Show - After Party - Arrivals


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