Lanvin Brings Its Logo To Life In Animated Short Film For 125th Anniversary

20 May 2014 by

Lanvin know how to do a birthday in style, as this year they turn 125 and are having one big 'ol celebration. They have opened up the archives, sharing a series of images and films on their website and Instagram account. That's not all as they have also shared with Grazia Daily a special animation which brings the house's logo to life. 

In case you don't know, the Lanvin logo is a silhouette of Jeanne Lanvin and her only daughter Marguerite Marie Blanche holding hands. In 1923 Paul Iribe created the original logo, which was an illustration of a photograph of the mother and daughter, wearing matching hats, taken at a costume ball in 1907. This was later reimagined by Armand Albert Rateau for the Arpège perfume bottle.

The 1923 Lanvin logo and original 1907 photograph [Lanvin]

The logo emphasises that the house was a family business - Marguerite became Jeanne's main source of inspiration. It was Marguerite who inspired Lanvin to create children's clothing, and in 1908 she opened a "Children's Outfits" department.

This special short film which features an animation of Jeanne and Marguerite spinning in front of archive images, is also super topical as it is Mother's Day in France this week. Parfait, non?!

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