Doing A Donatella: Lady Gaga Brings The Versace Campaign To Life At The 2013 AMAs

25 November 2013 by

It was only yesterday that Versace announced Lady Gaga as the brand's new face and that very evening, she had the opportunity to bring the campaign to life at the American Music Awards. How handy! For starters, the songstress turned Lady Godiva as she arrived on an, err, horse with long flowing Donatella-esque hair with a lavendar gown that's almost identical to the clingy number she showcases in the Spring Summer 2014 images.

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But there was more to come! In fact, Gagaloo treated us to no less than FOUR outfit changes during the event (we would be disappointed with anything less, non?) - and they all came courtesy of her fashion fairy Godmother, Donatella Versace. Next came a change of proportions for her performance, switching from the long, romantic gown to short, short, short topped off with Marilyn-like hair, a red lip and pin-up spangly bodysuit. We can't think of anyone better to demonstrate the versatility of Versace than our favourite fashion chameleon.

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Gaga certainly did the Italian fashion house proud, finishing off her Versace wardrobe with a sparkling silver gown with a thigh-high split that made her look nothing short of mermaid perfection. Yep, there wasn't a meat dress in sight. 

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So what do you make of Gaga's Donatella Doppelganger ways? Are you missing her bonkers outfits? Remind yourself of her truly outrageous moments in our LG look book below...

Lady Gaga is seen on May 14, 2014 in New York City.

Lady Gaga arrives at Roseland Ballroom on April 7, 2014 in New York City

Lady Gaga arrives at Roseland Ballroom on April 4, 2014 in New York City

Lady Gaga arrives at Roseland Ballroom on April 2, 2014 in New York City

Lady Gaga enters the 'Late Show With David Letterman' at the Ed Sullivan Theater on April 2, 2014 in New York City

Lady Gaga enters the 'Late Show With David Letterman' at the Roseland Theater on April 2, 2014 in New York City

Lady Gaga arrives at Roseland Ballroom on March 31, 2014 in New York City.

Lady Gaga enters the Roseland Theater on March 28, 2014 in New York City.

Lady Gaga enters Roseland Theater on March 27, 2014 in New York City.

Lady Gaga appears on NBC News' 'Today' show

At the Oscars, March 2nd 2014

Lady Gaga attends the 2014 Vanity Fair Oscar Party hosted by Graydon Carter on March 2, 2014 in West Hollywood

Lady Gaga attends the 2014 MusiCares Person of the Year honoring Carole King at Los Angeles Convention Center on January 24, 2014 in Los Angeles.

Lady Gaga arrives at the Galliera Museum on January 20, 2014 in Paris, France

Lady Gaga attends the Atelier Versace show as part of Paris Fashion Week Haute Couture SpringSummer 2014 on January 19, 2014 in Paris, France.

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Lady Gaga out and about in London - 9 December 2013

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Lady Gaga out and about in London - 8 December 2013

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Lady Gaga out and about in London - 8 December 2013

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Lady Gaga out and about in London - 6 December 2013

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Lady Gaga out and about in London - 8 December 2013

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Lady Gaga out and about in London - 7 December 2013

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Lady Gaga out and about in London - 6 December 2013

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Lady Gaga out and about in London - 5 December 2013

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Lady Gaga out and about in London - 4 December 2013

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Lady Gaga out and about in London - 4 December 2013

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Lady Gaga in Versace at 2013 American Music Awards - 24 November 2013

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Lady Gaga out and about in New York - 11 November 2013

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Lady Gaga out and about in New York - 03 November 2013

Lady Gaga out and about, New York - 8 November

Lady Gaga in Louis Vuitton on Graham Norton - November 2013

Lady Gaga out and about, London - 03 September 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga out and about in London - 27 August 2013

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Lady Gaga in Versace out and about, London - 29 August 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga out and about in New York - 22 August 2013

Lady Gaga in Balmain out and about in New York - 19 August 2013

Lady Gaga out and about in New York, America - 21 Aug 2013

Lady Gaga in Balenciaga at 'Good Morning America' TV show, New York - 19 August 2013

Lady Gaga at the 20th Annual Watermill Center Summer Benefit, July 2013

Lady Gaga out and about in New York, July 2013

Lady Gaga out and about in Los Angeles - January 2013

Lady Gaga and Donatella Versace in Milan - October 2012

Lady Gaga in Paris - September 2012

Lady Gaga at Philip Treacy show, London Fashion Week - September 2012

Lady Gaga at Philip Treacy show, London Fashion Week - September 2012

Lady Gaga in London - September 2012

Lady Gaga at Narita International Airport, Chiba - May 2012

Lady Gaga in London - November 2011

Lady Gaga in Chanel at Barneys in New York, 2012

Lady Gaga in Pam Hogg, June 2012

Lady Gaga at Sydney Opera House in Atelier Versace, June 2012

Lady Gaga arriving at Sungshan airport in Taiwan, April 2012

Lady Gaga arriving at Philip Treacy's dinner, 2012

Lady Gaga at the CFDA awards, June 2011

Lady Gaga in green Valentino, June 2011

Lady Gaga in Alexander Mcqueen, 2011

Lady Gaga in platform McQueen shoes, 2011

Lady Gaga in custom made Giorgio Armani at the Grammys, 2010

Lady Gaga in her contraversial meat dress at the VMA awards, 2010


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