She may have just celebrated her 40th birthday and 25th year in fashion, but Kate Moss shows no signs of slowing down her career. Alongside relative newbie Cara Delevingne, the supermodel has dominated the spring summer 2014 campaign trail so far, posing in advertisements for brands including Matchless, Stuart Weitzman and ElevenParis, for whom she delivers a signature dose of Mossy sex appeal in various states of dress - and undress.
However Kate's latest booking, for Alexander McQueen, sees her channeling an alter-ego, an androgynous character that bares more than a little resemblance to actress Tilda Swinton. Moss has had a longstanding relationship with the British brand and was a close friend of its late designer, but despite appearing on the McQueen catwalk as a hologram in 2006 this is the first time that she's fronted one of the label's campaigns.
Kate Moss and the late Alexander McQueen and as a hologram on the catwalk in 2006 [Getty]
The stills and accompanying video were shot by Steven Klein and see Kate decked out in a leather and gold gladiator look by the fashion house's creative director Sarah Burton. Her campaign co-star isn't a handsome male model, but instead a slightly freaky doll version of herself - a mini Mossy - wearing exactly the same outfit. The supermodel's hair is cropped short, slicked back and dyed an unnatural shade of yellow. It's all very Hunger Games.
Klein was inspired by the 1960s British thriller, Peeping Tom in which a serial killer murders women and uses a portable camera to record their dying expressions of terror. In the short film Kate stares at a selection of monitors before entering a house, slowly walking up a flight of stairs and removing her jacket. All the while a figure appears to be watching her, which only serves to add to the eerie effect of the darkened shots and echoed, distant sounds.
See Kate Moss for Alexander McQueen in the gallery below...