Following London Fashion Week in February we revealed how model of the moment Cara Delevingne had trademarked her name and now another very famous lady has got in on the act. But while Cara set up a company with her property developer father giving her sole rights to use her name as a marketing tool, the Duchess of Cambridge is trademarking her royal title to raise money for charity. Her chosen organisation, which was awkwardly renamed the "Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry" when William and Kate got married in April 2011, has applied to the Intellectual Property Office to register for a number of "goods and services," including T-shirts.
While at first we had our fingers crossed that Kate might be planning her own range of slogan tees or trucker caps, a royal spokesperson told the Telegraph, "We included clothing in case we choose, for example, to make T-shirts in years to come, for marathon runners, etc." They explained: "Since the name change of the foundation last year, we have been registering our new name and logo in different territories around the world ... As part of that process, we have to choose any categories under which we might conceivably operate in the future. This also protects the foundation against other people using its name illegally."
Donations to the organisation have skyrocketed since Kate came on board leaping to £4.8 million in 2011, compared with just £629,000 in 2010, so it's no wonder that the Duchess is keen to ensure any profits from her name are earmarked for charitable causes.
Given the economy inspired by her outfit choices, the Duchess of Cambridge would be guaranteed to make a fortune if she did dip her toes in the fashion business. See all her biggest style hits in the gallery below...