06 March 2013 by

The Kate Effect: Kate Middleton's £37 Topshop Dress Is Now Sold Out

UPDATE

It's only been 24 hours since we discovered what Kate Middleton bought on her Topshop splurge last week, and the dress has already sold out. Wowza talk about the Kate effect. At 2pm yesterday the Lovestruck website crashed as it received over 60,000 hits when the news spread that K Mids bought the Deirdre dress from Topshop's flagship Oxford Circus store. At one point a dress sold every minute but now surprise surprise, they have all gone. But worry not you can still get your hands on Kate's dress as they are accepting pre-orders.

Lovestruck witnessed a 500% sales rise in March thanks to the High Street princess, going against when Mr Roland Mouret said that she doesn't sell clothes. The designer said Kim Kardashian would sell more clothes than the Duchess: 'The kind of people who like Kate’s style are not the kind to rush out and copy her dress. You don’t see hundreds of women running around looking like her.'

5 March



'Deirdre dress' - £37

Last week Kate Middleton had a spree at Topshop's flagship Oxford Street Store, and fellow shoppers tweeted that she was looking 'beautiful' wearing pearl earrings and black leggings. But of course we wanted more details - was she shopping in the maternity section? What did she buy? And can we buy it?!

Well now we can take a look inside her Toppers bag, and reveal that she bought a floral £37 dress from the concession brand Lovestruck. She didn't find the 'Deirdre dress' in the maternity section but that doesn't mean it'll go to the back of her wardrobe, as the brand said that 'The Duchess would be able to wear the dress throughout her entire pregnancy due to its elasticated waist band, enabling the dress to expand beyond the bump.' Clever Kate.

Kate Middleton in florals

The floral print dress is a new look for K Mids, as she tends to stick to simple block colours. She experimented with jazzy floral prints on her Asian tour in the summer, where she wore frocks by designer brands Alice Temperley, Prabal Gurung and Erdem.

But we're glad to see that for her maternity wardrobe Kate is sticking to her affordable fashion formula and wearing high street heros like Toppers. The Duchess is a fan of recycling old frocks and wearing past-season pieces, so we're happy to see she is finally buying items that are in season right now. But the question is when will she wear it?

The Lovestruck dress is also available in purple and you can buy it online from lovestruckclothing.co.uk. We predict the Deirdre dress will sell out A-SAP thanks to a little thing we like to call the Kate Effect - so buy quickly.

See Kate Middleton's style evolution in the gallery below >>
 

The Duchess of Cambridge in Diane Von Furstenberg in Blue Mountains, Australia - 17 April 2014

The Duchess of Cambridge in Rebecca Taylor leaving New Zealand - 16 April 2014

The Duchess of Cambridge in Roksanda Ilincic arriving in Sydney, Australia - 16 April 2014

The Duchess of Cambridge in Christchurch, New Zealand - 14 April 2014

The Duchess of Cambridge in Zara wine tasting in New Zealand - 13 April 2014

The Duchess of Cambridge in Jonathan Saunders at rugby in Dunedin, New Zealand - 13 April 2014

The Duchess of Cambridge in Emilia Wickstead at Dunedin - 13 April 2014

The Duchess of Cambridge in Erdem at Avanti Drome in Hamilton, New Zealand - 12 April 2014

The Duchess of Cambridge in Zara and J Brand at Auckland harbour, New Zealand - 11 April 2014

The Duchess of Cambridge in Jenny Packham at State Dinner, New Zealand - 10 April 2014

The Duchess of Cambridge in Alexander McQueen visit Blenheim, New Zealand - 10 Apr 2014

The Duchess of Cambridge in Tory Burch in Wellington, New Zealand - 9 April 2014

The Duchess of Cambridge in Wellington, New Zealand - 7 April 2014

Kate Middleton in Hobbs coat at St Patrick's Day Parade - 17 March 2014

Kate Middleton in L.K. Bennett at The Art Room - 14 February 2014

Kate Middleton in Alexander McQueen at Buckingham Palace Actors' Reception - 17 February 2014

© Getty

Kate Middleton in Jenny Packham at the National Portrait Gallery’s Portrait Gala - 11 February 2014

© Getty

The Duchess of Cambridge in a Roland Mouret dress at the Nelson Mandela premiere, 5th December 2013

© Getty

The Duchess of Cambridge in a Temperley London dress at the Sports Aid Ball, 28th November 2013

© Getty

The Duchess of Cambridge in an Orla Kiely skirt and Max Mara jacket at a Place2Be charity event, 20th November 2013

© Getty

The Duchess of Cambridge wears an Orla Kiely dress for 'Only Connect' charity visit, 19th November 2013

© Getty

The Duchess of Cambridge wears Red L.K.Bennett coat for Poppy Day

© Getty

The Duchess of Cambridge wears Jenny Packham for The 100 Women In Hedge Funds Gala Dinner, 24th October 2013

© Getty

Kate Middleton in Alexander McQueen at Prince George's christening - 23 October 2013

© Rex

Kate Middleton in Smythe blazer, J Brand Jeans and Russell and Bromley wedges at the SportsAid Athlete Workshop at the Olympic Park, London - 18 October 2013

© Getty

Kate Middleton in Jenny Packham at Tusk Conservation Awards, London - 12 September 2013

The Duchess of Cambridge at the Ring of Fire marathon at Breakwater country park in Holyhead, Anglesey - 30 August 2013

Kate Middleton in Jenny Packham dress outside the Lindo Wing - 23 July 2013

Kate Middleton in Alexander McQueen at Trooping Of The Colour at Horse Guard's Parade - 15 June 2013

Kate Middleton in Hobbs and hat by Sylvia Fletcher for Lock and Company at Royal Princess cruise ship naming ceremony, Southampton - 13 June 2013

Kate Middleton in Jenny Packham at The Queen's 60th Anniversary Coronation - 04 June 2013

Kate Jarmon coat and dress by private dressmaker, 29 April 2013

Kate Middleton in Topshop at Warner Bros. Studios, 26 April 2013

Kate Middleton in Erdem at The Willows School, Manchester, 23 April 2013

Mint Mulberry coat, Scouts Parade, 21 April 2013

Red Armani coat, Scotland, 5 April 2013

Blue embellished coat, Baker Street Underground Station, London, 20 March 2013

Topshop 'Contrast Collar Dress' And Goat 'Redgrave' Coat, Child Bereavement UK HQ, 19 March 2013

Emilia Wickstead Coat, St Patrick's Day, 17 March 2013

Pink coat by Joseph and hat from Lock & Co at Cheltenham Races, 15 March 2013

MaxMara Studio Line, West London, 19 February 2013

Alexander McQueen tartan dress, St Andrew's School, 30 November 2012

MaxMara coat and brown Aquatalia boots, visit to Cambridge, 28 November 2012

Mulberry green dress, The Natural History Museum, 27 November 2012

Alice Temperley dress, St Andrews University Anniversary Dinner, 08 November 2012

Alice Temperley dress, Royal Reception for Team GB at Buckingham Palace, 23 October 2012

Aubergine coat by an independent dressmaker, Newcastle, 10 October 2012

Reiss coat, meeting the England football squad, 09 October 2012

Paule Ka Suit, the Middle Temple Treasury, 08 October 2012

An independent designer, Solomon Islands, 18th September 2012

Jaeger, Solomon Islands, 17th September 2012

A batik dress from hosts, Solomon Islands, 16th September 2012

Jonathan Saunders, Solomon Islands, 16th September 2012

Alice Temperley, Kuala Lumpur, 14th September 2012

Beulah London, Kuala Lumpur, 14th September 2012

Alexander McQueen, Kuala Lumpur, 14th September 2012

Jenny Packham, Singapore, 13th September 2012

Raoul, Singapore, 12th September 2012

Erdem, Singapore, 12th September 2012

Alexander McQueen, Singapore, 12th September 2012

Prabal Gurung, Singapore, 11th September 2012

Jenny Packham, Singapore, 11th September 2012

Official Paralympic gear and J Brand jeans, Paralympic Games, 30th August 2012

Day Birger et Mikkelson, 2012 Paralympic Games Opening Ceremony, 29th August 2012

Whistles, 2012 Olympic Games Closing Ceremony, 12th August 2012

Stella McCartney, Olympics tennis event, 2nd August 2012

Roksanda, UK's Creative Industries Reception, 30th July 2012

Smythe blazer and Stuart Weitzman wedges, Olympics equestrian event, 31st July 2012

Christopher Kane, 2012 Olympic Games Opening Ceremony, 27th July 2012

Hobbs, Bacon's College, 26th July 2012

Stella McCartney, National Portrait Gallery's 'Road To 2012: Aiming High' Exhibition, 19th July 2012

Joseph, Wimbledon 2012, 8th July 2012

Alexander McQueen, The Order of The Garter, 18th June 2012

Beaufort Polo Club, Gloucestershire, 17th June 2012

Visiting a Primary School in Kent, 17th June 2012

Erdem, The Trooping of The Colour, 16th June 2012

Missoni, Queen's Diamond Jubilee, Nottingham, 13 Jun 2012

At The Wedding of Emily McCorquodale and James Hutt, 9th June 2012

Celebrating The Queen's Diamond Jubilee At St. Paul's Cathedral, 5th June 2012

Alexander McQueen, The Queen's Jubilee River Pageant, London, 3rd June 2012

Emilia Wickstead, The Buckingham Palace Garden Party, 29th May 2012

Libelula, The Audi Polo Challenge in Ascot, 13th May 2012

Jenny Packham, The BOA Olympic Concert, Royal Albert Hall, 11th May 2012

Roland Mouret, The Claridges Thirty Club Dinner, 8th May 2012

Rebecca Taylor, Goldsmiths Hall, 25th April 2012

Amanda Wakeley, The WW1 Galleries Fundraiser, Imperial War Museum, 26th April 2012

Matthew Williamson, The 'African Cats' Premiere, 25th April 2012

Walking Her Dog in Kensington Gardens, 29th March 2012

Reiss, The Treehouse Hospice, Ipswitch, 19th March 2012

Emilia Wickstead, Presenting Shamrocks In Aldershot, St. Patrick's Day (17th March) 2012

Orla Kiely, Dulwich Picture Gallery, 15th March 2012

Playing Hockey At The New Olympic Stadium, 15th March 2012

LK Bennett, The Queen's Jubilee Celebration, Leciester, 8th March 2012

Missoni, Fortnum and Mason, 1st March 2012

Orla Kiely, Oxford Spires Academy, Oxford, 21st Feb 2012

Hobbs, Alder Hey Children's Hospital, 14th Feb 2012

Jesire, National Portrait Gallery, 8th Feb 2012

At the Warhorse Premiere 8th Jan 2012

Dec 2011

Dec 2011

6th Dec 2011

Kate Middleton leaving the Eight Over Eight Bar and Restaurant, Kings Road, London 19 Dec 2008

Kate Middleton at The Day-Glo Midnight Roller Disco at the Renaissance Rooms in Vauxhall to Raise Money for Charity, London 17 Sep 2008

Kate Middleton at the Wedding of Lady Rose Windsor and George Gilman, Queen's Chapel, St James' Palace 19 July 2008

Kate Middleton out and about in London, leaving Whiskey Mist after attending the Nelson Mandela concert in Hyde Park 27 June 2008

Kate Middleton at the 'Tusk' Charity Polo Match at the Beaufort Polo Club, Westonbirt, Gloucestershire 22 June 2008

Kate Middleton at Prince Williams De Brou Test Match at the Beaufort Polo Club, Gloucestershire 21 June 2008

Kate Middleton at the Service for the Order of the Garter at St. George's Chapel, Windsor, Berkshire 16 June 200

Kate Middleton at the The Boodles Boxing Ball, in aid of Starlight Children's Foundation, Royal Lancaster Hotel, London 7 June 2008

Kate Middleton at Prince Williams Graduation and presentation of 'Wings' at RAF Cranwell, Lincolnshire 11 Apr 2008

Kate Middleton at the Thomas van Straubenzee memorial event, Wilton's Music Hall, London 3 Apr 2008

Kate Middleton at the The Cheltenham Horse Racing Festival, Cheltenham 14 Mar 2008


Comments

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Toni Cross (Sun Mar 10 16:22:09 GMT 2013): This lovely woman can wear a gunny-sac and still look absolutely beautiful.