Karlie Kloss Gets Girlie In The Spring Summer 2013 Campaign For Moda Operandi

22 March 2013

Whether it’s her designer wardrobe, her daring hairstyles or her bonkers poses with Cara Delevingne, we can’t get enough of Karlie Kloss. And we’re not the only ones.

The US beauty has shed her Victoria’s Secret wings to appear in the new campaign for Moda Operandi. For those of you unfamiliar with the website, Moda Operandi is allows you to shop before the hottest fashion pieces hit the stores by ordering straight from the runway. And who better to represent high fashion fresh from the catwalk than the 6ft superdupermodel?

Draped in floral prints and frou-frou skirts, Karlie takes centre stage in the Spring Summer 2013 campaign. The romantic, springtime feel has got us in the mood for blue sky and Klossy’s wavy hairdo is suitably girlie. It’s a world away from the sharp, hipster bob she’s been sporting of late.

Karlie Kloss Gets Girlie In The Spring Summer 2013 Campaign For Moda Operandi

Taylor Tomasi Hill, the artistic director of MO, dished on what makes Karlie the perfect muse. ‘Our theme "La Vie en Rose," captures the romance and femininity of the season,’ she tells us. ‘Featuring vivid patterns and unique design elements, our favourite pieces from Thom Browne, Marc Jacobs, Rochas, and Suno completed our vision’.

With her never-ending limbs and graceful poise, Karlie certainly makes the perfect rose - being a classically trained ballet dancer certainly helps when pulling off an air of elegance. Co-founder and creative director of MO, Lauren Santo Domingo, certainly agrees. ‘I love dreaming up ideas and concepts and seeing them evolve into beautiful images,’ she says. 

It’s safe to say these images are nothing short of beautiful. Take a look through the gallery above to see KK at her finest and click here to see all of MO's covetable goodies: www.modaoperandi.com

By Anna Silverman


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