15 July 2013

Kanye West's Capsule Collection For A.P.C Is Here! And It's Already Crashing Websites

Having birthed both sixth studio album 'Yeezus' and a daughter with Kim Kardashian in the past two months, you'd think Kanye West would be having a well-earned rest. But no, the rapper has made a foray back onto fashion territory with a capsule collection for A.P.C.

Following what many deemed a risque debut into the fashion biz, his collaboration with the French label is err, much, much more tame. So tame, in fact, it's already been called boring by some critics. And 'tame's is not a word often attributed to Kanye.

But perhaps we shouldn't be so surprised. After all, he did hint at releasing some more pared-back designs in his recent interview with W Magazine. 'I have to somehow put out something that says, ‘I look sensible!’" he said. And what could be more sensible than this?

The minimalist menswear line consists of two basic long-sleeve hoodies, one short-sleeved hoody, two pairs of Japanese selvedge denim jeans and three T-shirts, including one featuring a 'BEEN TRILL' graphic. Colours for the collection range from grey, marine, navy and white, while jeans come in a raw wash.

This minimalism is customary of the French label, which prides itself on its laid back, stripped-back look which, despite being humble, are supremely confident in their cuts. Jean Touitou, the label’s designer, revealed that he was first introduced to Kanye West under the pseudonym Kenny two years ago. “He had nice manners and spoke about losing his mother in a surgery accident, about losing his girlfriend too, and about how difficult doing the right thing in fashion was," he said.

Deciding to collaborate on the collection was, however, reportedly the easy part. Four-Pins reports that the actual creating process was a lot more complicated. According to a source, the collaboration was “the most frustrating project [A.P.C.'s] worked on. [West] wanted to make changes up to, and after, the last minute.”

“When you deal with a guy who wants to redesign just about anything so it could fit [into the] kingdom of dopeness, it takes some time to just sit and say, ‘Okay, agreed, but let’s get start on something limited, and we’ll see,’” Jean Touitou, the label’s designer told Style.com. “I just love the guy, so whatever,” he added. “He could want a piece to be baggy and skinny at the same time… [but] oh well, you just find a way.”

Regardless of difficulties or what the critics may think, US website Complex has reported that upon launching, the US site crashed due to the demand, and everything has already sold out. So grab what you can on APC's website, if a white 'hip hop' T-shirt for €80 is your cuppa tea.


By: Alya Mooro


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