There have been rumours for some time now that British designer J.W. Anderson was in talks with LVMH with a view to the luxury goods conglomerate investing in his company, and today suspicions were confirmed via WWD. The owners of the likes of Louis Vuitton, Christian Dior, Fendi and Loewe will take a minority stake in Anderson's business sending it into the big leagues.
Although financial terms were not discussed Jonathan William Anderson, or J-Dubz to the initiated, will have the potential to grow his brand, which started life in 2008. However, it's not like Anderson isn't already a familiar name on the fashion scene. The sought after designer has produced successful collaborations with Topshop and Versace Versus - taking over from fellow London Fashion Week designer, Christopher Kane whose own backing from Kering will surely see his namesake label reach dizzying new heights too.
The icing on the cake for J-Dubz is the news that the 29-year-old will also take the creative helm at Loewe. Interviewed today Anderson described the Madrid-based brands as the “Oxford University of luxury goods,” and while he is not famous for accessories, Fashionista have suggested that his employment could mean that LVHM want to build up Loewe's ready to wear.
Anderson succeeds Loewe’s former creative director Stuart Vevers who was announced as the replacement to Reed Krakoff at Coach in June.
The fashion world really is a game of musical chairs! Watch our interview with J-Dubz and his A-list fans below...