Partying With Juicy Couture: We Celebrate The Viva La Juicy Noir Fragrance Launch

31 May 2013 by

Last night, at the super elegant Home House in London’s Portman Square the likes of Amber Le Bon gathered to celebrate the launch of Juicy Couture’s divine new fragrance, Viva La Juicy Noir and the release of their Autumn Winter collection. And boy did the fragrance make its arrival known with a stand out soirée.

The Sultry New Viva La Juicy Noir Fragrance Campaign Provided A Sassy Back-drop

The guests were able to sample the new fragrance, set against the backdrop of the sultry new campaign poster. Star attraction, the model Amber Le Bon wore a very chic LBD from Juicy Couture’s fall collection, accessorised with some statement boots and jewellery for a bad girl edge. The label made its presence felt with even the canapé waitresses decked out in matching juicy jumpsuits and the entire night had that feel of 'Juicy Fun'.

The Waitresses Working Their Matching Juicy Couture Jumpsuits

The décor was major, we are talking rose floral walls here people, set against the backdrop of a Downtown Abbey esque setting.  It was a girly girl’s dream with pink being the colour of night, with everything from the carpet to the drinks a chic shade of pink. Elle Woods, a-la Legally Blonde would have died!

DJ Becky Tong Doing Contrasting Prints And Amber Le Bon Dons A LBD

As the night rolled on, Amber and the new IT DJ, Becky Tong, hit the decks and played out many a classic tune much to the crowd’s approval.The night ended with everyone skipping off into the night, with a bottle of Viva La Juicy Noir.


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