Josephine de La Baume Opens Agent Provocateur's New Boutique & Reveals Her Dream Christmas Gift: EXCLUSIVE

11 December 2012 by

How better to kick start at Tuesday than with Agent Provocateur? The luxury lingerie brand opened their newest UK flagship boutique on London’s Grosvenor Street this morning and Grazia Daily was mighty impressed to see it decorated with antique crystal lighting, lacquered walls and smoked mirrors. A hand-painted sign featuring a classic AP pin-up girl hangs outside the boutique and inside, we found a real life pin-up in the form of Josephine de La Baume.

Josephine de La Baume Opens The Agent Provocateur Boutique

Mrs Ronson, the face of AP's SS11 campaign, looked divine with her pouty pout coated in red lipstick, her flame-hued hair tumbling in retro waves and her killer curves swathed in a black lace jumpsuit. 'Agent Provocateur is a fun brand, with a good sense of humour - just like me,' she exclusively told us of working with the brand. 'I love how AP inspires women to feel sexy, glamorous and confident in their own bodies. We always have a giggle working together on photoshoots.' We can only imagine! And what does JDLB make of the brand new Grosvenor Street boutique? 'It used to be a pub, so it has this dark, moody and playful vibe. It's a very elegant environment too, and the changing rooms are like a plush boudoir.'

With Christmas mere weeks away, we wanted to know what Josephine is hoping to find in her stocking come the 25th. 'I love the sheer jumpsuit I'm wearing today. I feel like I'm straight out of the roaring Twenties!' she cooed. 'I think any girl would like to unwrap a beautiful red silk lingerie set on Christmas morning. I also think seam stockings are a naughty but nice gift.'

We hope you're listening, Mark...


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