Have you ever heard of Veronica Basharatyan? Us neither until we had to investigate where Jessie J had found the dress she chose for last night’s episode of The Voice. The nude ribbon-knitted mini dress looked divine on the singer/judge – and made for a refreshing choice in contrast to the fierce amounts of black leather and digital prints she’d usually opt for. But then again, JJ did ditch her stylist last year in an attempt girly-up her wardrobe and soften her image. Consider the goal achieved, lady: along with berry red lips and bouncy girls, Jessie J looked every inch the Hollywood starlet.
So, back to Veronica. Who is she? And where did she come from? Well, she’s an Economics student-turned-Central St Martins-turned-London-College-Of-Fashion graduate who specialised in textile design. She’s of Armenian-Balkarian heritage and was born in Moscow, where she currently runs her studio.
Veronica set up her label Basharatyan V while she was studying and has so far presented three ready to wear collections as well as working on a bespoke service. From Italian Vogue to Russian Grazia, international recognition is building apace, and it’s no wonder with the S/S’13 offering: Veronica’s pastel palette, textural surface detailing and flattering, simple lines are just right for attracting the pretty popstrel crowd.
Veronica is currently planning to open up another studio in London (maybe Jessie needs more clothes made?) but until then you won’t have to trek to Moscow to get a slice of the fashion action, because Basharatyan V has an online shop.
What will Jessie J wear for tonight's second battle round? We hope it’s another newbie name…