Jessica Hart Shoots Latest DIY Ad Campaign For Rag & Bone: EXCLUSIVE

22 April 2013 by

In February we brought you Poppy Delevingne's home made ad campaign she shot for Rag & Bone, and now her model pal Jessica Hart has picked up a Rag & Bone camera and snapped pictures of her splashing around in a swimming pool.

The Rag & Bone DIY project, which began in 2011, has already seen super-cool stars like Miranda Kerr, Candice Swanepoel, Lily Aldridge and Jourdan Dunn given a digital camera and a bag of clothes. They can interpret the brand however they please which leads to some of the most organic, intimate and fun ad campaigns around.

Jessica decided for her DIY shoot to wear a simple white tee and jeans and go for a nighttime dip in a swimming pool in LA. It's super spontaneous and looks like it's straight off her instagram feed. Perhaps she got some tips from Poppy, as it's not too dissimilar from Ms Delevingne's shoot where she wore a white tee (with no bra) to frolick in the water in Mustique.

Jessica shared with Grazia Daily the story behind her home made pool photo shoot: 'I was staying at the Roosevelt Hotel as I was in LA for a job with my sister - it was the first job Ashley and I had done together. We were staying together in the same room and it was so nice. The memory of being with her at that time still makes me smile.'

'I’m glad I could involve her in the Rag & Bone D.I.Y. Project and being that we are crazy together, we decided that I should jump in the pool fully clothed,' Jessica told Grazia Daily. 'I would never usually do that but with her around I feel like a different person. I really relax and stop taking myself so seriously.' Oh Jessica we heart you.


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