Jennifer Garner in new Max Mara campaign
'Alias' star Jennifer Garner has just been unveiled as the face of Max Mara, making her the first celebrity to star in an ad campaign for the brand.
Garner, set to front Max Mara's new handbag line and hot new accessory, the J bag, was selected with a view toward appealing to different types of women. "Jennifer Garner is a real woman, not a cover girl, not a starlet," Luigi Maramotti, chairman of the brand, told WWD.
"She has different interests, a family and values... She is a real woman and embodies the Max Mara woman. She perfectly reflects our image," he added.
Garner agrees: "Max Mara is perfect for my lifestyle," she said. "The brand possesses a classic, timeless elegance and a quality of craftmanship that is luxe and yet so easy to wear."
The campaign, shot by Mario Sorrenti, features five different images, three for fall 2013 and two for spring 2014. Images are set to break in magazines such as Vogue and Elle in September.
The actress is far from the only famous face set to appear on our autumn/winter 2013 billboards. Julianne Moore and Nicole Kidman were just this month announced as the faces of Reed Krakoff and Jimmy Choo. Check out our gallery of other famous faces who have made the jump from the big screen to the glossy-zines.