Wu's New Boss: Jason Wu Lands The Role Of Artistic Director At BOSS Womenswear

10 June 2013 by

What happy news: Jason Wu is set to become Artistic Director of BOSS Womenswear! Yes, Germany's chicest brand, known for elegant tailoring and sophisticated accessories, has tapped the king of Uptown polish - who first rose to fame after dressing Michelle Obama.

Jason Wu Lands The Role Of Artistic Director At BOSS Womenswear

The New York based designer will have full responsibility and creative direction for all product and image related aspects of the principal womenswear Ready-to-Wear and Accessory line in the HUGO BOSS Group, according to the just-landed announcement. Wu will oversee his team at the HUGO BOSS headquarters in Metzingen, Germany, and also open a design studio in New York where he will continue to grow his own Ready-to-Wear and Accessory collections.

Wu’s first BOSS collection will debut in New York during Pre-Fall 2014 and he'll stage his first runway show during New York Fashion Week in February 2014 - yup, BOSS will be showing at NYFW after previously showing in Berlin. We're beyond excited to see the results. And with Wu's fan club consisting of the likes of Diane Kruger and Michelle Williams, can we expect a star-studded FROW?

Wu's New Boss: Jason Wu Lands The Role Of Artistic Director At BOSS Womenswear

Michelle Obama wearing Wu at the Inaugural Ball in 2009

'I have long been a fan of HUGO BOSS’ vast tradition and lineage in extraordinary tailoring. With the state-of-the-art facilities that are unique to the HUGO BOSS design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear,' says Wu.

'We are absolutely delighted to have an outstanding talent like Jason Wu on board,' says Claus Dietrich Lahrs, CEO of HUGO BOSS. 'This will generate a powerful and creative statement for BOSS Womenswear and show our commitment to focus even more on the female side of the brand.'

As for Grazia's opinion, Senior Fashion News and Features Editor Katherine Ormerod had this to say...

'The appointment is very intriguing because while this is a great match, Wu has a very particular, feminine style signature. It'll be interesting to see how he expresses that in his new role. Wu is part of the new establishment in New York so he'll bring a new perspective and perhaps his celebrity following. It certainly marks a new era for the brand as they move to the New York Fashion Week schedule with a new designer.'

So what say you? Give us your verdict by commenting below or tweeting us @Grazia_Live...


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