05 April 2013 by

Jaeger To Stock Under-The-Radar Brit Labels: Preen, Charlotte Taylor And Lara Bohinc Are All In Store!

Jaeger’s flagship store on Regent Street will be a very different place from tomorrow. Why? Well, the second floor is about to be transformed into The Boutique Gallery. Which means that in addition to housing the sister-line, Boutique by Jaeger, (which by the way, features some seriously cute ’s palm print capris and knits) on the second floor, you’ll now be able to find a new – and very full – line-up of top Brit talent within the same big space.

There’s new under-the-radar labels on offer like print maestro Charlotte Taylor, plus jewellery queen Lara Bohinc’s high glamour creations, LFW’s duo du jour Preen and their intricate pattern cutting, the perfect hi-vis pink shift dresses from Goat, forward-thinking arm candy from Angel Jackson, party-ready frocks from Suzannah, French Sole’s ultimate pumps and Mawi’s glitzy bling. And that’s not all! We’ve only mentioned a percentage of the wardrobe action dropping down in this new London boutique site. And in addition to this expanding department, Jaeger will be making floor two a one-stop-shop with books and bath and body products. Consider our diaries full for this weekend.

We’ve selected a few of our favourite bits so that you can get acquainted pre-shop for an optimum in-store experience! Simply scroll through the gallery above to check out the goods…

 


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