J Brand Enlist Simone Rocha For Their Latest Designer Collaboration: Here's What To Expect

06 February 2014 by

Simone Rocha is set to team up with J Brand later this year [Rex]

What a power coupling: J Brand has announced this morning that they will be working in collaboration with LFW designer from Dublin, Simone Rocha. Although J Brand is a Los Angeles label through and through, the denim goliaths have chosen to tap the up and coming talents of our fair city before. J Brand’s first London fashion foray was in alliance with not one, but a handful of the most talked-about new names in 2010: the 5x5 collection saw Christopher Kane, Erdem, Meadham Kirchhoff, Peter Pilotto and Richard Nicoll all sprinkle their high brow magic onto not-so-humble designer denim. The result created a variety of must-haves: patchwork to floral prints, leather legs to faded washes. They later focused on the efforts of Christopher Kane, who has since - with the help of J Brand - transformed denim into a multitude of imaginative styles. His deft hands have made us desire jean jackets in eye-watering neons and slouchy boyfriends smattered in crystal-work.

So what can we expect for Simone’s line? What we do know is that it will arrive in late 2014. We also know that J Brand CEO, Jeff Rudes is excited: ‘Simone has developed such a strong aesthetic in a very short space of time. Her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us.’ Too right.

But what we don’t know is what it will look like. Here are four guesses...

1. Black will be important.

Like her designer father John Rocha, Simone has a real skill for making black look anything but boring. Her ingenious layering of textiles, manipulation of silhouette and intricate detailing can transform this basic wardrobe staple into something quite magnificent.

2. She'll update the jean jacket.

Forget the button through. Put pockets aside. Could Simone’s version of a denim jacket be boxy, minimal and very modern? She’s very good at a clean-cut piece of outerwear, particularly in slightly outsized proportions, or leather.

3. Something girlish will be at play.

Although she doesn’t do all-out frou-frou, in any given Simone Rocha collection you will find the ultra-pretty. Whether that’s tulle, lace or candyfloss pink – it’ll be unexpectedly slashed, sandwiched inbetween PVC or studded in punky pearls.

4. Skirts could be more important than skinnies!

It’s rare to see a pair of trousers on a Rocha runway – so just how will she fare with a classic skinny? Simone will be more than capable, no doubt, but we’re (not-so-secretly) crossing our fingers for her voluminous skirts transposed into blue twill.


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