03 May 2014 by

'It's The Most Offensive Thing!' Alexa Chung Talks Normcore

[Getty]

Alexa Chung has revealed she's not a fan of new fashion term 'normcore' - even though she likes the style. The word, coined by forecasting agencies, refers to the trend of 'embracing sameness', rather than striving for 'difference'.

It's been used in recent months to define the effortlessly cool 'anti-fashion' look sported by street style regulars. Your typical normcore outfit: no flashy labels or glam statement pieces, instead a mix of comfy knits, jeans and trainers in a navy and monochrome colour palette.

Sound familiar? Yup, it's an off-duty look Alexa and loads of hip girls on the London fashion scene have sported for years. And, while the style icon's spearheaded many fashion crazes, from Breton stripe T-shirts to spotty tights and brogues, it seems she and her friends don't want to be the faces of normcore.

[Alexa keeps her off-duty look low key, even sporting trainers on the FROW at fashion week - Getty]

Talking to Fashionista, Alexa said her pals aren't happy that what they believed was their individual style is getting called a trend and being sold to other people as a hip new thing. She described the term as 'the most offensive thing' and explained that it's 'weird' that their 'unique vibe' has been given a name. 

'I am into it,' she says. 'But I didn't recognise it as a category of dressing, it's just how people dress, but I know friends of mine that were included in the first article who were quite outraged by that. It's weird when you're just existing and people outside it gather you up and take away any unique vibe you thought you had. They're like, 'It's a trend' and you're like, 'What? No, I just exist'.'

Would you find it strange if someone turned your personal style into a named trend or would you take it as a compliment? Let us know on Twitter. 

Alexa Chung attends the 'Charles James Beyond Fashion' Costume Institute Gala in May 2014

Alexa Chung attends the 2014 Future Of Fashion Runway Show at The Fashion Institute of Technology in New York

Alexa Chung is seen strolling on the 'Rue de Rivoli' in March

Alexa Chung in Valentino at International Woolmark Prize on 21st February 2014

© Dimitrios Kambouris/Getty Images

Alexa Chung at the Marc Jacobs show on February 13, 2014

© Astrid Stawiarz/Getty Images

Alexa Chung at the Marc By Marc Jacobs show on February 11, 2014

© Paul Zimmerman/WireImage

Alexa Chung at Peter Pilotto For Target Launch on February 6, 2014

© Karwai Tang/WireImage

Alexa Chung at the British Fashion Awards 2013 on December 2, 2013

© Ian Gavan/Getty Images

Alexa Chung launches her Eyeko make-up collection at Selfridges on November 14, 2013

© Getty

Alexa Chung in Chanel at MoMA's 6th Annual Film Benefit, New York - November 2013

© Rex

Alexa Chung in Marc Jacobs at 'It' book signing, New York - 30 October 2013

© Rex

Alexa Chung in Valentino at Alexa Chung 'It' Book Launch, New York - 29 October 2013

© Getty

Alexa Chung at 2013 Whitney Gala And Studio Party - 25 October 2013

© Getty

Alexa Chung in Christopher Kane at 30th Annual Fashion Group International Night of Stars - 21 October 2013

Alexa Chung at Christopher Kane at London Fashion Week - September 2013

Alexa and Cara Delevingne at Mulberry at London Fashion Week - September 2013

Alexa Chung at Burberry at London Fashion Week - September 2013

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Alexa Chung in Jonathan Saunders at the Longchamp Regent Street Grand Opening Party - September 2013

© Getty

Alexa Chung out and about in London - 4 September 2013

Daisy Lowe and Alexa Chung at 'It' By Alexa Chung Book Launch Party - 4 September 2013

Alexa Chung in Carven at GQ Awards - 4 September 2013

Alexa Chung in Kenzo out and about in New York - 25 August 2013

Alexa Chung out and about, New York - 04 Aug 2013

Alexa Chung in Valentino shoes available at mytheresa at Bvlgari evening party - July 2013

Alexa Chung at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Alexa Chung at House of Holland Resort Collection dinner, New York - 19 June 2013

Alexa Chung at Tate Americas Foundation artists dinner and after party, New York - 08 May 2013

Alexa Chung at Met Gala - May 2013

Alexa Chung out and about in New York - 3 May 2013

Alexa Chung at Catherine Martin and Miuccia Prada Dress Gatsby Opening Cocktail Party, New York, - 30 April 2013

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Alexa Chung At Heathrow - 23rd May 2013

Alexa Chung at Heathrow Airport, London - 26 April 2013

Alexa Chung at Chanel Tribeca Film Festival Artists Dinner, New York - 24 Apr 2013

Alexa Chung at Coachella - April 2013

Alexa Chung in Carven at British Airways & Visitbritain celebrate the opening of The Big British Invite, New York - 21 March 2013

Alexa Chung at amfAR Benefit Gala - February 2013

Alexa Chung at the British Fashion Awards - 27 November 2012

Alexa Chung at Chanel event - 12 October 2012

Alexa Chung in J W Anderson for Topshop at J W Anderson - February 2013

Alexa Chung at Mulberry - February 2013

Alexa Chung at Valentino Master of Couture opening - November 2012

Alexa Chung at Moschino Cheap And Chic at London Fashion Week - 15 September 2012

Alexa Chung at House of Holland, London Fashion Week - 15 September 2012

Alexa Chung at Margaret Howell, London Fashion Week - 16 September 2012

Alexa Chung at Mulberry, London Fashion Week - September 2012

Alexa Chung out and about, New York - 15 July 2012

Alexa Chung at Field Day Festival - 2012

Alexa Chung at Louis Vuitton fashion show, Shanghai- 19 July 2012

Alexa Chung New York Fashion Week - 10 February 2012

Alexa Chung at Chanel, Haute Couture Fashion Week - 03 July 2012

Alexa Chung in Christopher Kane at Scottish Fashion Awards - 11 June 2012

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Alexa Chung at the Launch Of The Alexa Chung For Madewell Fall 2011 Collection - 21 September 2011

Alexa Chung at Louis Vuitton show, Paris Fashion Week - 05 October 2011

Alexa Chung at Marc Jacobs show, New York Fashion Week - 13 September 2010

Alexa Chung at Yves Saint Laurent's New Fragrance 'Belle D'Opium', New York - 17 June 2010

Alexa Chung in Marc Jacobs at Costume Institute Gala Benefit - 7 May 2012

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Alexa Chung at Chanel, Paris Fashion Week - 9 March 2010

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Alexa Chung in Chanel at British Fashion Awards, London - 07 December 2010

Alexa Chung in Erdem skirt at London Fashion Week - February 2012

Alexa Chung at Burberry show, London Fashion Week - 21 September 2010


Comments

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Forever in blue jeans (Sat May 03 13:20:34 BST 2014): And we are in agreement, Alexa! http://dishabathija.com/post/79557841637/normcore