It's Official! Rita Ora Is Announced As The New Face Of Madonna's Material Girl Line

12 June 2013 by

Last month it was rumoured that Rita Ora had signed a lucrative $500,000 deal with Madonna and her daughter Lourdes to be the next face of their label Material Girl. Now it's official. Rita will be following in the footsteps of fellow Brits Georgia May Jagger and Kelly Osborne, slipping into the original Material Girl's threads.

Rita took to Twitter to share the news that she is the face of the brand, as she wrote 'Joining forces with Madonna and Lola. It's official Ritabots - I'm the new face of Material Girl!' Although it was rumoured that they were introduced at the Met Ball, Rita met Madonna for the very first time, on Saturday 1st June at the 'Sound for Change' concert at Twickenham.

Madonna said of her new campaign star: 'Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street - she's a magnet! This is what the Material Girl brand is all about!'

We'll have to wait until July to see the full Fall 2013 ad campaign - but what can we expect? Madge and Lola have a thing for fishnets and smudged eye makeup so we're gearing up for rock n' roll Rita. Taylor Momsen and Kelly Osbourne's campaigns were all about leather and peroxide, but Georgia May Jagger lightened the mood as she went to Hollywood for her Material Girl shoot.

The gap-toothed beauty sipped on pink milkshakes, posed at an In-N-Out burger and made friends with an adorable teacup pig. Of course the Hollywood sign, Rodeo Drive and a bright red sports car also made their way into the campaign. We'll have to wait another month to see if they do another sugary campagin with Rita in Laduree pastels or if she will be decked out in 80s crossses, crop tops and smudged eye makeup. Well these days Madge wears bum-flashing fishnets more often than actual trousers, so we're thinking Material Girl will go through a tough phase...

See Rita Ora's greatest style hits in the gallery below...

 

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Rita Ora in New York - 19 August 2014 

Rita Ora in Zuhair Murad Couture at the GQ Awards, London - September 2014

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Rita Ora at the Take-Two E3 Kickoff Party - June 9, 2014

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Rita Ora at the Capital Summertime Ball - June 21, 2014

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Rita Ora at Day 1 of the Glastonbury Festival - June 27, 2014

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Rita Ora at Glastonbury Festival - June 27, 2014

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Rita Ora performs on stage during the Donauinselfest - June 29, 2014

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Rita Ora Showcase - July 3, 2014

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Rita Ora at the Michalsky Style Night - July 11, 2014

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Rita Ora leaving the Wyndham Grand Hotel - July 13, 2014

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Rita Ora performs on stage during BBC Radio 1's Big Weekend - May 25, 2014

Rita Ora lands at Heathrow airport e on May 17, 2014

Rita Ora poses at the Belvedere Vodka's Cannes party May 16, 2014

Rita Ora arrives to the Belvedere Vodka's Cannes party on May 16, 2014

Rita Ora is seen arriving in Nice for the 67th Annual Cannes Film Festival on May 16, 2014

Rita Ora seen leaving Sony HQ on May 14, 2014 in London.

Rita Ora heading to promote her new single 'I Will Never Let You Down' at Capital Radio on May 11, 2014

Rita Ora performs on stage at Heaven at G-A-Y on May 10, 2014 in London.

Rita Ora attends Gabrielle's Gala at Old Billingsgate Market on May 7, 2014 in London.

Rita Ora at annual 'Gabrielle's Gala' fundraiser on May 7, 2014 in London.

Rita Ora is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014

Rita Ora at the 2014 'Met Ball' on May 5 in New York.

Rita Ora visits 106 & Park at BET studio on April 30, 2014 in New York City

Rita Ora attends Paper Magazine's 17th annual Beautiful People Party on April 25, 2014 in New York.

Rita Ora attends the Rimmel London press preview at The Mercer Hotel on April 24, 2014 in New York.

Rita Ora arrives at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014.

Rita Ora attends the preview of The Glamour of Italian Fashion exhibition at the Victoria & Albert Museum on April 1, 2014

Rita Ora steps up the runway before the Moschino show as a part of Milan Fashion Week Womenswear AutumnWinter on February 20, 2014.

Rita Ora attends The BRIT Awards 2014 at 02 Arena on February 19, 2014 in London.

Rita Ora attends the Elle awards at one Embankment on February 18, 2014 in London.

Rita Ora arrives at the 56th GRAMMY Awards at Staples Center on January 26, 2014.

Rita Ora attends the Roc Nation Pre-GRAMMY Brunch presented by MAC Viva Glam at Private Residence on January 25, 2014 in Beverly Hills.

Rita Ora attends Playboy's 60th anniversary issue party hosted by Marc Jacobs and Kate Moss at The Playboy Club on December 2, 2013 in London.

Rita Ora poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013 in London.

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Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

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Rita Ora at the Teen Awards - 3 November 2013

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Rita Ora out and about in London - 4 November 2013

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Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

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Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

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Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

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Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

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Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

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Rita Ora at Chanel at Paris Fashion Week - October 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


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