12 June 2013 by

It's Official! Rita Ora Is Announced As The New Face Of Madonna's Material Girl Line

Last month it was rumoured that Rita Ora had signed a lucrative $500,000 deal with Madonna and her daughter Lourdes to be the next face of their label Material Girl. Now it's official. Rita will be following in the footsteps of fellow Brits Georgia May Jagger and Kelly Osborne, slipping into the original Material Girl's threads.

Rita took to Twitter to share the news that she is the face of the brand, as she wrote 'Joining forces with Madonna and Lola. It's official Ritabots - I'm the new face of Material Girl!' Although it was rumoured that they were introduced at the Met Ball, Rita met Madonna for the very first time, on Saturday 1st June at the 'Sound for Change' concert at Twickenham.

Madonna said of her new campaign star: 'Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street - she's a magnet! This is what the Material Girl brand is all about!'

We'll have to wait until July to see the full Fall 2013 ad campaign - but what can we expect? Madge and Lola have a thing for fishnets and smudged eye makeup so we're gearing up for rock n' roll Rita. Taylor Momsen and Kelly Osbourne's campaigns were all about leather and peroxide, but Georgia May Jagger lightened the mood as she went to Hollywood for her Material Girl shoot.

The gap-toothed beauty sipped on pink milkshakes, posed at an In-N-Out burger and made friends with an adorable teacup pig. Of course the Hollywood sign, Rodeo Drive and a bright red sports car also made their way into the campaign. We'll have to wait another month to see if they do another sugary campagin with Rita in Laduree pastels or if she will be decked out in 80s crossses, crop tops and smudged eye makeup. Well these days Madge wears bum-flashing fishnets more often than actual trousers, so we're thinking Material Girl will go through a tough phase...

See Rita Ora's greatest style hits in the gallery below...

 

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Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

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Rita Ora at the Teen Awards - 3 November 2013

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Rita Ora out and about in London - 4 November 2013

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Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

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Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

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Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

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Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

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Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

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Rita Ora at Chanel at Paris Fashion Week - October 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


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