As predicted - hoards of fashion fans queued on Regent Street bright and early this morning. We arrived at a slightly more civilized hour to join the floods of tie-dyed canvas totes - some empty and begging to be filled, some happily full!
We were after quite the selection: navy peacoat, silver wrap skirt, tassled black suede ankle boots, the simple grey sweatshirt... need we continue? We are totally trying to summon that Parisian look in Isabel's luxe fabrics but at very appetising high street prices! Our fashion team made their pics long ago - so check out their gallery for inspiration whilst you queue!
Before long the colour coded and time allocated wristbands were long gone so they'll be an un-manned, but oh-so coveted pen of clothes on Regent Street until 12.30pm today when everyone is allowed in to pillage the rails.
Our spies tell us that the H&M on Bond Street looked rather quieter... but our tips are to head to the H&Ms out of London. We'll see you there!
Alternatively you can queue online but we wonder what will be left by the time we get through!