It was back in June when it was first revealed that French designer Isabel Marant would be the next H&M collaborator, but then we found out we'd have to wait until November 14 to get our mitts on the collection. Luckily in the lead up to the launch H&M have drip fed a selection of teasers including a photo of the designer herself wearing a dress from the line and a sneak peak at the menswear pieces - Marant's first attempt at designing clothes for guys.
Then over the summer it all went a bit quiet before we were treated to a first look at the collection at the end of September - and we weren't disappointed. It oozes effortless French cool and channels the boho elegance and rock ‘n’ roll spirit of Marant's mainline collection with a high street friendly price tag - and if the fringed boots and embellished jackets themselves weren't enough, H&M confirmed that Lou Doillon and Milla Jovovich would front the campaign.
[Isabel Marant x H&M / YouTube]
Now, no sooner had we handpicked our Isabel Marant x H&M shopping list, but two new surprises have emerged. Firstly the campaign, which features Jovovich and Doillon alongside Daria Werbowy and Saskia de Brauw, as well as gorgeous male models Guillaume Macé, Clément Chabernaud, and Niels Schneider. Secondly, H&M have also posted a behind the scenes video from the campaign shoot on YouTube where Marant explains the inspiration for the collab.
Take a look at the Isabel Marant x H&M campaign in the gallery above >>