Everyone’s favourite young Brit model, Cara Delevingne, is dealing with the fallout after photographs of her dropping a Ziplock packet of white powder were published by a tabloid newspaper over the weekend. Cara was being photographed by paparazzi on the doorstep of her house when the offending packet slipped out of her bag and onto the floor - and she attempted to cover the packet with her bag and feet.
While Cara has yet to release any statement to address the photographs, there have been reports that the brands which use her to front their campaigns may be concerned about the message that the model is sending to their clientele. From H&M to Topshop, Cara has proven extremely popular with the teen market. With legions of young fans, there is talk that Ms Delevingne’s career might be jeopardised by the scandal.
Indeed a spokesperson for H&M responded to our enquiries about their continued involvement with Cara with the following: 'We have seen the images and we are not in a position to comment on them. H&M takes a strong stand against drugs as outlined in our advertising policy.' The retailer famously has a 'zero tolerance' policy when it comes to drugs and notably dropped Kate Moss after her own cocaine scandal.
When Grazia Daily contacted Topshop, they said they have no comment on the matter - and Cara later sparkled on the Met Ball red carpet wearing Burberry and sitting on the brand's table. Grazia Daily has also reached out to DKNY, Pepe Jeans and Burberry and will keep you posted on the latest updates.