The last time that French fashion house Chloe hosted an event in Los Angeles was back in 2009 when the brand celebrated the opening of its Melrose Place boutique. The 2,500-square-foot space just wasn't quite big enough to fit in all the glittering A-list stars who wanted to attend so the iconic Milk Studios was hired instead and starlets including Kate Bosworth, Leighton Meester, Camilla Belle, January Jones, and Zoe Saldana all turned out for the occasion.
Last night Chloe designer Clare Waight Keller showcased her Spring Summer 2014 collection for LA natives at Brody House, a midcentury building by architect Archibald Quincy Jones. Local group Haim, composed of singing sisters Este, Danielle and Alan were invited to perform and were featured on Chloe's Instagram account wearing pieces from the collection and rocking out with their signature long hair. Chloe fans Rosie Huntington-Whiteley and Nicole Richie were also in attendance with supermodel Rosie tweeting, "Girls at the @Chloe L.A event tonight #friends #fashion #fun @cassandragrey @nicolerichie."
Meanwhile on the other side of the US, Alexa Chung threw a launch party for her style tome 'IT'. You'll remember Grazia was there for her London soiree in Liberty where Daisy Lowe and Nick Grimshaw DJ'd and Alexa's pals Pixie Geldof, Henry Holland and Alison Mosshart turned out to support her. In London Alexa wore Carven, but over in NYC she chose a Valentino dress as she unveiled her fashion title with her friend Piera Gelardi - Creative Director Refinery29.
Earlier in the day the Fuse News presenter shared a photo of herself in Times Square where an enormous advert for her book loomed above the signature Big Apple yellow taxicabs.
Check out our favourite Instagram pics of the day in the gallery above...