Inside The J Crew Store Launch With Daisy Lowe, Donna Air and James Middleton

07 November 2013 by

JCrew

Inside The Party [J Crew Instagram]

Last night saw the launch of J-Crew’s first ever UK store at 165 Regent Street and what a party they threw, with some of the biggest names in the fashion industry there to celebrate and show their support.

Sir Philip Green stopped by and seemed particularly enamoured by the piles of printed shirts, whilst Natalie Massenet was seen wearing a beautiful lace dress topped up with a sparkly hair jewel – do we spot a new trend coming there? The legend that is Tommy Hilfiger also made an appearance and was seen bounding down the stars after checking out the extensive menswear collection.

The two floor store was stuffed to the rafters with amazing designs with the mannequins styled with experimental looks, would have thought of putting a jacquard mini with a pair of new balance trainers? J Crew, that’s who.

Perfect Shirts At J Crew [Grazia Instagram]

Later in the evening, Donna Air and a beardy James Middleton came by, dashing off after a quick hello to the brands Creative Director Jenna Lyons, with Donna telling us, ‘We’re having to run off, we’re incredibly late for a surprise birthday party.’

Daisy Lowe popped in with a group of friends including TV presenter Angela Scanlon, she loved the cashmere jumpers picking up not one, not two, not three but FOUR new pieces whilst exclaiming to us, ‘It’s all about the cashmere.’ It so is.

At the end of the evening after gorging or sumptuous mini salmon burgers and champagne guests were gifted with an umbrella – perfect for the London weather – and adorable balloons with ‘Give Us A Smile’ written across them. Cute!


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